I had the pleasure of doing a podcast with  Steve Sims a while back when he was only running an exclusive concierge service for the ultra rich and working with guys like Elon Musk, Elton John and Andrea Bocelli. 

He had hinted about a book that was under discussion and now that the book Bluefishing has been out for while and has seen great success, including translations into many foreign languages and a 4.9 rating on Amazon, Steve is a man in motion.

He's been to jail (listen to learn why) and is now working more closely with entrepreneurs to help them move the needle instead of focusing just on consulting for luxury brands.

I HAD to get him back on the podcast. In this episode we touch on some of his core ugly and raw philosophies, we discuss jail and why he's decided to help independent entrepreneurs. 

We recorded this episode at Ye Olde Kings Head in Santa Monica. A bit noisy!

Learn all about Steve and find his book here: https://www.stevedsims.com/

Thank you to Kaitlin Isfan for all the hours spent editing this episode and especially making it sounds 100 times better than the original recording.

Also, big thanks to Big Swede Studios (Downtown LA) for graciously allowing me to use one of his musical composition as background music. His music has ben used in hundreds of TV episodes and commercials and I feel privileged to know him and to have the rights to use one of his songs. Thank you!