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The Meaningful Business Podcast with Jo Casey

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The Meaningful Business Podcast is the place for conversations filled with fierce love about the stuff that matters – our work, our lives, and how we can create businesses that are meaningful, genuinely empowering and nudging the needle of change towards kindness.

It’s a place for service-based businesses (Life Coaches, Healers, Consultants, and Holistic folk) to learn how to build their businesses in a way that’s ethical, soulful & filled to the brim with integrity, heart and good humor. It’s for folks who want to put the ‘why’ at the heart of their business (actually, they don’t know how to do it any other way)

Every week we have a conversation about an aspect of coaching, marketing or the wider culture in which we’re doing our work. We discuss everything from politics to promotion, mindset to culture making.

It’s the place where we demand a better way of doing business and a better way of relating to one another as humans in a digital world.

We’re on the progressive side politically and we want to do good in the world through our businesses.

The podcast focuses on the nuts and bolts of launching and running a successful, sustainable business alongside the mindset and resilience work needed to stay connected, focused and nourished as we travel along this path.

Stuff we say ‘yay!’ to:

Feminism, email funnels, social justice, audience building, intersectionality, ethical sales & marketing, healing, web design, kindness, resilience, Netflix marathons, community, deep conversations, continually learning, staying curious, a bit of swearing, nerding out, being a good human.

Stuff we say ‘boo!’ to:

Focusing only on the bottom line, sleazy and manipulative marketing, shouty internet campaigns, shaming in all forms, racism, sexism, ableism, being a dick.

What we discuss (and more):

Non-manipulative marketing strategies
Creating a meaningful business & a meaningful life
Feminism and entrepreneurship
Building your body of work
Business sustainability
How to attract more clients
Gathering your community
Slow marketing
Selling your services without selling your soul (or selling others out)


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Recent Episodes

How to have copy courage with Helen Tremethick
Helen Tremethick is on the podcast this week talking about how you can add courage to your copy.Copy writing and finding the right words to describe what you do and engage your audience something that causes a lot of heart centred folks palpitations and cold sweats.My guest today is here to help with all of that.About Helen TremethickYou know those spots on the radio where the DJ comes on and says something along the lines of "I'm here at Stereos & Boomboxes where they are having a blow out sale on everything today! Come on down and groove with us. We'll be here all day"? Helen Tremethick used to be the face behind those words.These days, Helen is a sought-after brand voice strategist, coach, and copywriter whose values-driven approach to communications is rooted in clarity, simplicity, and relationship with the audience. She helps scaling entrepreneurs and small businesses move their businesses into the next sphere of their work with just the right amount of love and badassery whether they're selling their services online or boomboxes at a pop-up shop. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside.Links mentioned in this episode: The Communications DistilleryThe four pillars of great copywritingHelen's coaching program Copy Courage starts on September 16th - check out the details here
Building a multi-passionate business with Tracie Nichols
If you've ever felt frustrated with the predominant marketing wisdom that you can only be successful if you squidge all of you magic into a teeny, tiny little box, then let this episode provide a welcome alternative. Tracie Nichols is genuinely one of my favourite people on the planet - and her business is so lovely, lush and HER that I almost want to weep. She's a true multi-passionate who refused to fit into the limiting range of options provided by traditional business advice. And if ever there was an example of how to create a business that is 100% unique, authentic and refuses to be boxed in, it's Tracie's. She's a rebel crone, mentor, poet and alchemical aromatherapist.She is all about creating spaces where 50-ish+ sensitive, introverted womxn can unfurl their voices, be who they choose to be and do what they choose to do. Because, ohmygoddess if there ever was a time when our perspective is needed, it’s now.So pour yourself something delicious and curl up and listen to Tracie's warmth and wisdom. 
What Really Works When Building A Small Business  with Tara McMullin
Tara McMullin (formally Tara Gentile) is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.In this conversation we talk about why she shifted from teaching, coaching and providing courses online to a radically different model - a community of learning filled with small business owners from across industries and business models who are ready and willing to get real about what’s working–and what’s not.We talk about why, for most of us, taking course after course simply doesn't work. There is no one size fits all approach, and instead, we need a combination of tailored solutions, support and ideas, community, resilience and more.We also dive into what drove Tara personally to leave a very successful business model behind and create something radically difference (even if she didn't initially realise just HOW radically different her new direction was!) For me, Tara has always been at the cutting edge of small business thought leadership. She was the first business mentor I hired and her work has personally influenced me a lot over the years.So this conversation was an absolute joy for me and I know you're going to find it fascinating and wickedly useful too. Links Mentioned In This Episode With Tara McMullinThe What Works NetworkThe What Works Podcast Tara's Writing on MediumTara's classes on Creative Live  
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Podcast Details
Feb 21st, 2015
Latest Episode
Sep 11th, 2019
Release Period
No. of Episodes
Avg. Episode Length
39 minutes

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