This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think?

Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu

Consent Mode - https://bit.ly/3NdRqJB

Behavioural modelling for consent mode - https://bit.ly/3OiNatB

Reporting Identity in GA4 - https://bit.ly/3OeVLNW

Google Signals ("...data exported to BigQuery might show more users when compared with reports based on Google signals data.") - https://bit.ly/3NgNqbt

Thresholding in GA4 reports ("Data thresholds are system defined. You can't adjust them.") - https://bit.ly/3QCKGYR

In other news, Dan get's a sore arm and Dara goes all Maverick!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email [email protected] to drop them a message.

Full show notes and transcript over at https://bit.ly/3QF1vCd.

The post #42 Consent Mode and behavioral modelling in GA4 appeared first on Measurelab.