On this episode of the Member Engagement Show, Kelly talks with Sarah Spinosa, Product Marketing Manager at Higher Logic and a member of the ASAE Marketing Advisory Council. Sarah has 15 years of marketing experience and served on the 2023 ASAE MMCC Program Advisory Council and as an ASAE Gold Circle Award judge.  

The conversation revolves around member-generated content and touches on:*What member-generated content is*Why it's important for associations*Ideas for leveraging your members’ expertise*Ways to gather member-generated content*Making it easy for members to submit content*Tapping into sponsors and partners for content*Encouraging content from newer, younger members who are earlier in their careers*Promoting and highlighting member-generated content

Sarah will be presenting a deeper dive on this subject at the ASAE Annual Meeting & Exposition August 5-8, 2023 in Atlanta, GA.