This week's guest, Jim Catts, explores how technology has presented both challenges and opportunities for association marketers. Jim is a career technologist who's currently co-funder and CTO of Rhythm Software. He's been working with associations to smartly apply technology to the work they do for around 20 years.

In the episode, we cover:

• How we’ve moved beyond running member experiences manually and physically
• The costs and lost opportunities of doing so 
• The paradigm shifts of email and dynamic web 
• How tech allows for personalized, on demand member content
• How associations are like Netflix (hint: is your association a content or technology company?)
• How associations are NOT like Amazon (hint: are your member driven by search?)
• How the pandemic changed member experience expectations
• How soon VR and AR will or won't become part of the member experience
• What’s the right way for associations to start using machine learning and AI?
• How newer generations are changing the member experience
• The tactical steps to take with your technology right now

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