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Merchant Mastery
The Merchant Mastery PodcastEpisodes
Merchant Mastery
The Merchant Mastery Podcast
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Episodes of The Merchant Mastery Podcast
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Hin Lai is the CEO and founder of Sidekick, which develops the highest quality muscle recovery tools trusted by professional athletes worldwide. Hin emphasizes the importance of providing value to customers through excellent products. This core
Non-alcoholic, or "NOLO", drinks grew in popularity over the past year. In the U.S. alone, nonalcoholic beer sales went up 44% in May, 2020 compared to 2019. In this episode we interview Mitch Cobb, CEO and Co-Founder of Upstreet Craft Brew
On Season 2, Episode 3 of the Merchant Mastery Podcast we're chatting with Janey Ganson from My Daughter Fragrances, an indie perfume house with ties to the perfume capital of the world: Grasse, France! In this episode we discuss: How Janey h
Sina Zere, Co-Founder of Buff Experts, shares SO much incredible information in this episode, we had a hard time wrapping it up at one hour. You don't have to operate in the beauty industry to get some key takeaways from this episode, includin
Hands up if you've ever heard of or used the Strava app... Now both hands up if you've successfully used it to build a virtual community that led to sales... How can you use an app to build community and monetize your audience organic
Michael James started selling his line of men’s grooming products named after his grandfather, the original Frederick Benjamin, out of the trunk of his car into barber shops. He started to get a nice following, and from there began moving to ot
Jose Diaz didn’t start selling cowboy boots because he thought he could turn a quick buck. He did so because he was a fan and believed there were other cowboy boot fans out there. While Jose dropships some of the boots on his site, he also has
The team behind Mine & Yours, a consignment store based in Vancouver that specializes in luxury items, spends a lot of time on Instagram showing off their latest arrivals and one-of-a-kind items. They also spend a lot of time updating their web
Cassandra is the founder of women’s lounge and sleepwear brand, hernest project. Her #1 tip for entrepreneurs? Do everything with intention. While she admits that her brand is not perfect and not everything works or looks the way she wants it t
When Flax Sleep first launched as a business, they had to figure out how to acquire customers with very limited capital. The majority of their capital went towards inventory and a website, so there wasn’t much room left in the budget for thin
In this episode, Dan Jordan, who is currently running dozens of Black Friday campaigns, gives merchants a detailed breakdown of what it takes to pull off a successful BFCM campaign, including proven strategies that yield sales. Next, we pass t
Simon Trafford and Dan Jordan from Social Lite, an eCommerce sales and marketing agency, break down the massive impact that Facebook and Instagram advertising and product pages have on maximizing BFCM sales. They explore specific strategies and
This week we’re joined by Ryan Boonstra from Sezzle, a financing solution platform that focuses on improving the financial livelihood of its shoppers and financially empowers the next generation. Ryan answers questions about payment plans for e
Cade Proulx from Carro, a brand partnerships platform, navigates us through the fascinating world of influencer marketing and how it can benefit merchants and eCommerce store owners, especially during the holiday season. Cade leaves nothing out
Laura Woolner is the Brand Manager at Fancii & Co., an Edmonton-based eCommerce business that specializes in beauty tools. Laura shares why they’ve decided to change things up this BFCM and start their Black Friday deals early. She also dives d
In this episode Shopify’s Sigute Zitikyte breaks down all the exciting updates announced at this year’s Shopify Reunite. This episode is FULL of crucial takeaways from Reunite.
In this episode we talk to Vessi Footwear and 100 Ways Vintage and Modern Jewelry about their plans for BFCM. Hear what they did last year, what they learned, and what they plan on doing this year.
Rachel Tyers from Okendo, a customer review platform, shares the science behind getting more customer reviews, and gives you tips for how to get to those crucial first 10 reviews. Customer and product attributions, FAQs, loyalty options, integr
Gabriel Scaglia Dias, Head of Digital and Growth at Vessi Footwear, has been with the brand from day one, and has led the tremendous growth of Vessi across Canada and North America since their very first BFCM. In this episode, Gabriel shares
For merchants who don’t want to spend on traffic but still want to ramp up sales, Marco De Paulis from Privy dives straight into three crucial tactics to help you optimize your website and drive sales this BFCM and holiday season. Marco shows y
Cassandra Ratcliffe is the Local Community Manager at Shopify. She brings us up to speed on what Shopify is doing to support merchants this BFCM season. If you’re looking for specific BFCM events, resources, and how to book one-on-one meetings
Kevin Kline is the Manager - Solutions Providers at ShipStation, a global shipping app that helps merchants streamline their shipping process. Kevin explains “the shipping difference” and how the shipping process is an extension of your brand.
"People expect free as an option." Krish Iyer is the Head of Industry Relations and Strategic Partners at Shipstation, an eCommerce shipping platform that creates better workflows across carriers. Krish breaks down the importance of over commu
Lizzie Nirenberg is the Agency Marketing Manager at Klaviyo, an email marketing platform for eCommerce merchants. If you’re curious about how email marketing can effectively fit into your BFCM strategy this season, this is the episode for you.
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