Have you ever been involved in your local area’s business awards? It’s an amazing opportunity to open your business to potential customers, collaborators and generally increase public awareness around your brand. And marketing benefits aside, there is the added benefit of the application process being a regular reflection on the day-to-day running and achievements of your business.

In this podcast episode, I'm speaking to Catherine Calvin, a PR consultant who has guided many regional businesses to success in the awards process. If you’ve ever questioned why business awards exist or how it could benefit your regional small business, you better get your headphones ready - this one's for you!

Let’s jump in.

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