If you feel drained and overwhelmed by social - you are not alone, and there are plenty of reasons that might be the case. One of them is merely feeling clueless about what your audience wants to see from you. I know for a fact that this one question creates a ton of anxiety and lots of hurdles for handmade business owners who use social media with the hope of casting a wider net for their business and connecting with existing fans and customers.

What kind of content should you create for your social media and email audiences? What do your followers want to see from you on social, in their inbox, or wherever else you show up for them?

The great news is this question has a straightforward answer. Your followers and audience members want to see you showing up as a confident, independent, capable, creative business owner.

Better news: there are LOTS of ways to do that. There are many ways for you to show up and exude confidence, independence, and creativity on behalf of your business.

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