Search engine optimization, or SEO, can be one of the hardest aspects of digital marketing. But with the majority of people picking from the first page of Google’s search results when they need a service or product, organic search optimization is a critical part of any comprehensive marketing strategy.

And with paid search engine advertising being more prominent than ever, navigating the Google landscape can be more confusing than ever.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss what SEO is really all about, debunk some of the myths that seem to permeate small businesses about search engine optimization, and provide best practices that they implement for their own clients.

They discuss balancing search advertising and organic search results, what you can do to boost your own rankings, understanding what your potential customers are actually searching for and how to beat the competition. They also explain how a consistent content stream, relevant to your searchers’ interests is the most important way to set yourself apart from everybody else.

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