In today’s digital landscape, photo and video are the two main driving forces behind modern marketing campaigns. No matter how good the copy is, supplemental photos and video will always play a huge role.

Many business owners and entrepreneurs believe they can cut costs by doing their own photography, either by investing in a nice DSLR camera or just using the HD cameras that come equipped on high-end smartphones.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss specific situations where a DIY approach works and others where hiring a professional is the right move.

They go into detail about the differences between a professional job and an amateur job to help you decide if hiring a professional makes sense for the marketing piece you're working on.

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