Many small businesses make the mistake of either looking at the wrong metrics when analyzing their social media platforms or outsourcing their social media altogether with the expectation that they can just be hands-off and having any presence on social media is better than none at all.

On this episode of The Messengers podcast, Chris Searles and Rob Seifert of Searles Graphics discuss the ways that you construct your own social media strategy by setting meaningful goals and then determining who is best equipped to handle the content and management of your social media platforms with those goals in mind.

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