We welcome Enthusiastic, Energetic, Practical Ivana Taylor/DIY Marketers , Bizapalooza to our show. Bizapalooz is one of the largest online small business events of the year featuring 40 + experts.Ivana Taylor spent 25 years working with manufacturers who never had enough money for marketing. This is how she learned to create BIG consumer style marketing on a small manufacturer’s budget and to get excited about the contribution seemingly unknown companies make to our lives.When she started her own business she realized that everything she did came down to one goal -- to get our ideal customer to choose us, every time, regardless of price.