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When They Go Low: With Roland Martin

When They Go Low: With Roland Martin

Released Thursday, 25th April 2024
Good episode? Give it some love!
When They Go Low: With Roland Martin

When They Go Low: With Roland Martin

When They Go Low: With Roland Martin

When They Go Low: With Roland Martin

Thursday, 25th April 2024
Good episode? Give it some love!
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Episode Transcript

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0:00

Everybody. Welcome to the Michael

0:02

Still Podcast. Well if you know

0:04

Roland Martin, you know what's about

0:06

to happen. If you don't know

0:09

Roland Martin. Then. Buckle

0:11

up and settle and cause

0:13

we're about to have some

0:15

fun. My guess today is

0:17

the one and only, Roland

0:19

Martin, the host and managing

0:21

editor of Roland Martin unfiltered.

0:23

The first daily online show

0:25

in history focused on news

0:27

and analysis of politics, entertainment,

0:29

sports, And. Culture from

0:32

an African American perspective and

0:34

the founder of Black Star

0:36

Network. He is the

0:38

author of for books including White

0:40

Fear How the Browning of America

0:43

is making white folks lose their

0:45

minds. He. Is a four

0:47

time Naacp Image Award winner

0:49

including named best host for

0:51

the last two years, and

0:53

so have spent six years

0:55

as a contributor for See

0:57

Him In. He. Is my

0:59

guess. Today on the Michael Still Pot

1:01

Cats. Stay. To will be

1:04

intuit right after this. Season.

1:14

While. I applaud out what up everybody walk up

1:16

to. The Michael Still podcast is always a treat

1:18

Me a drop in space. the. When.

1:20

I'm hanging out with a with

1:22

an old friend Ah, the who

1:24

has been in my ear over

1:26

the years when I was lieutenant

1:28

Governor when I was National Chairman.

1:30

Ah, and just a brother from

1:32

Prince George's in D C. Roland

1:34

Martin The incomparable Roland Martin. It

1:36

as such a treat. Math. Vladimir.

1:40

We barely make it happen. Leave a bolland.

1:42

I get have area as a little at

1:44

it and they all it. The only thing

1:46

I want in return as a chance to

1:48

come on unfiltered because I have my ass

1:50

be launched unfiltered. Been on unfiltered So I

1:53

can be unfiltered. And you know for me.

1:56

I. do unfiltered anyway at at your

1:58

give me as it gets big MSNBC

2:00

checks. So when you got time to come and hang

2:02

out with a little brother, just let

2:06

me know. Just tell me, I'm there five days

2:08

a week. Is it a ticket date? That's all

2:10

you got to do? I ain't got a boss,

2:12

so I ain't got to ask nobody. You

2:17

are the boss. Well, you've always been the

2:19

boss. That's something that you know some folks

2:23

don't really like too much is

2:25

when an African American decides to

2:27

cut their own path, I think

2:30

of someone like Prince in the

2:32

music industry. You're in the cable

2:34

industry. You called the shot about

2:36

streaming two or

2:39

three years before it was

2:41

the thing. You were already

2:43

plotting and planning to make them,

2:45

to create this platform in a

2:47

way that now bears

2:50

the success of Unfiltered. Well,

2:53

it was interesting because when

2:55

I launched the show September

2:57

4, 2018, the TV

3:00

one canceled, news one now,

3:02

December 9, 2017. When Alfred Liggins,

3:06

the CEO, we were in his office in

3:08

Silla Spring and he's, and we knew

3:10

they were looking to make us some changes because they

3:12

were looking at doing a debt refinancing. And

3:14

so he was looking to make him cut. And so

3:16

the talk was taking the show from a daily to

3:19

a weekly. So even

3:21

if the senior vice president, the

3:24

Angela Proctor, she was shocked because she thought it was going

3:26

to go from a weekly to a daily to a week,

3:29

not get canceled out completely. So we're sitting

3:31

in his office. He's sitting across

3:33

from me. I'm on the couch. He's in

3:35

the chair. She's sitting to my right. And

3:38

he says, hey, I'm ending

3:40

the show. The

3:42

natural reaction for people will be

3:45

like, you know, your stomach would sink.

3:47

You would be, dude, that was literally

3:49

nothing. As he

3:51

is talking, like literally as

3:54

he is talking, explaining to me why

3:57

he's casting the show, they're going

3:59

to be refinancing. that doesn't want

4:01

the interest to be this dude I'm

4:03

literally planning yeah yeah while

4:06

he's talking we go down her

4:08

office and she's like I'm shocked

4:10

she's gonna I said oh I'm

4:12

fine I said I'm planning and

4:16

Jay Feldman who was my longtime EP

4:18

in one he said man you should

4:20

launch a podcast I said Jay

4:22

I don't want to do a podcast because we didn't realize was

4:25

and I told him I said well I'd already done that people

4:28

don't people a lot of you don't realize when

4:30

I was it was our ranch toggle defender I

4:33

launched the first black news outlet

4:36

podcast audio podcast in 2005

4:39

Wow I launched the video

4:41

podcast in 2006 I was at

4:45

a fellowship at Cal Berkeley a

4:47

media fellowship and I'm in that fellowship and

4:50

I go I'm creating that was as soon

4:52

as we get back and I got back and I

4:54

launched it and so I'd already

4:56

done it so I was

4:58

a decade ahead of everybody else

5:01

so it was something that guy and

5:03

then I did launch one I was

5:05

bored and the guys who were running

5:07

were like you know and it was

5:09

so funny too I never forget Michael

5:11

they were like you know what you know

5:13

what you got different with studio me

5:15

you did one from the car I

5:17

said see right here y'all have nothing

5:19

we're y'all talking about y'all are trying

5:21

to produce radio

5:23

it's not podcast right I said

5:25

but the point of podcasting is

5:28

your mobile you can do it

5:30

from anywhere yeah and they go well it

5:32

sound like you were doing it

5:34

from your car I said I won and

5:38

they weren't getting it and I say you know

5:40

what guys we're

5:42

good I'm not gonna do this so when

5:45

I launched the digital show if dude I'm

5:47

sorry do what are you doing what's wrong with

5:49

you the audio pockets I said no I'm telling

5:51

y'all this is where we're going we

5:53

launch it six months not

5:55

even a year Fox Nation

5:59

CBS expand their digital offering. ABC

6:02

News expensive digital offering. Every

6:04

single network and I'm sitting here going, I

6:07

tried to tell y'all and

6:10

then and I kept trying to tell them as

6:12

well. I said there's too many podcasts. Yeah, I

6:14

said there too many. I said that's not going

6:17

to work financially. And so what

6:19

people don't realize is I went to a magnet

6:21

school of communication. So I have

6:23

lived and breathed media since I was 14

6:25

years old. So

6:28

I've studied media. I've

6:30

heard of the history of media. I'm always

6:32

following trends. What's next? What's going on? And

6:34

that's the thing that I

6:36

wanted people to kind of hear a little bit

6:38

of your story too because people

6:41

don't get it. And you said

6:43

something is very important. You have

6:45

been a student of and a

6:47

trendsetter in this space since you

6:49

were 14, 15 years old. So

6:51

you don't come to this late

6:54

like a lot of people are. And

6:58

so how do you when you're looking at where

7:00

we are now, so you've

7:02

got the podcast, you got the YouTube

7:05

piece, you've got all these other things.

7:07

Now you're layering on TikTok which could

7:09

be a little bit of a slippery

7:11

slope for a while. But

7:14

all these other social media platforms,

7:16

where do you see the trend

7:18

lines heading next? So

7:20

I predict just real quick, I predict

7:22

that what

7:25

cable did to terrestrial

7:30

radio and certainly the

7:32

network television, streaming

7:34

is doing to

7:36

cable. And so that when you're

7:39

looking at through that lens and

7:41

then you're looking at these platforms and

7:43

how they are integrated

7:46

in and out of our

7:49

established structures, political, economic,

7:51

social structures and how

7:53

they're driving messaging narratives

7:55

brands. What do

7:57

you see there? What are some of the pitfalls and dangers?

8:00

dangers that you're

8:02

assessing right now but also the

8:04

opportunities. So when

8:07

all of the networks lost

8:09

their minds and started launching

8:11

streaming platforms and started losing billions

8:13

of dollars, I was like, here

8:15

goes stupid again because it was

8:17

internet 1.0. I

8:21

was like, guys, they were sitting here

8:23

going, oh, new frontier. I'm

8:25

like, no, same people. Same

8:28

people. Same people. They're just

8:30

turning this off and they're turning that

8:32

on. And then what they did was,

8:34

then what they did was, then

8:37

they tried to replicate what

8:39

was on broadcast and

8:41

cable on streaming. And I'm

8:44

like, that's why they started turning your ass

8:46

off. They don't want

8:48

to see the same thing. They don't see it.

8:50

They don't. And I remember

8:53

when it was hilarious. I'm like,

8:55

I remember when you

8:58

cannot come on MSNBC or CNN via Skype.

9:02

I'm sitting there going, so y'all. And

9:06

again, this is before COVID. This

9:09

is the right. And this is what people didn't understand.

9:12

And I wish I wish I grabbed it. I

9:15

just moved to Newhouse. So in one of these

9:17

boxes is a Tom

9:19

Rex unit. I have

9:21

one downstairs. I was one of the first people

9:23

to get one. It

9:27

was such a beginning when they

9:29

had the coding. So I

9:31

traveled so much in 2007, 2008, that I was a

9:34

living guinea pig for Congress. So

9:39

I would travel and I would say, hey, this

9:42

hotel's internet has

9:44

a dropdown box. It doesn't work with y'all

9:46

box. I was giving them real time feedback.

9:49

So I was being portable then. And

9:52

I'm sitting here

9:54

going, the economic logic of

9:58

rollers in Detroit. Book

10:00

a production house, spend

10:03

$1,500, pay for hair

10:05

and makeup, and then y'all might

10:07

cancel my hit. Well, stupid.

10:10

When? Technology is, I can't

10:13

go live from anywhere with a portable light,

10:15

you're not spending $1,500. COVID

10:18

hits. All of a sudden, now

10:20

they have no choice. I'll never forget. MSNBC,

10:23

I'll never forget. MSNBC

10:27

was like, yeah, we can't

10:29

figure the Skype thing out. I'm at

10:31

home cracking up laughing on my end

10:33

going, guys, all you got to do

10:35

is do this, this, this. They were

10:37

totally unprepared. And then next thing you

10:39

knew, because before they were like CNN,

10:41

they were using the Cisco system. And

10:43

so they were all over the place. And

10:46

then they had to come to the realization the audience

10:48

didn't give the shit. The audience was like, I'm going

10:51

to hear what you got to say. So all

10:53

the old models of know the set and

10:55

the background and the lighting, you got to

10:57

have makeup and you got to have hair,

10:59

all this sort of stuff. The audience didn't

11:01

care what happened after COVID. They

11:03

still didn't care. That's right. Because

11:07

and they realized, man, look how much

11:09

money we would spend it, which is

11:11

always dumb. It was costing me $1,500

11:14

a week for Ubers to

11:16

get my panelists to my studio. $1,500

11:19

a week. $6,000

11:21

a month. $7,200 a year. People

11:25

ask me now, when you get to come back to the

11:27

studio, they're not because it

11:29

doesn't make economic sense for me to do

11:31

that. Right. At $72,000, I can hire me

11:34

a producer. That's right. When you

11:36

talk about where we're going, the first

11:38

thing is I'm not freaking out by

11:40

AI because here's why. AI

11:44

in our business pulls

11:46

from different was already

11:49

out there. Right. When

11:51

Michael Steele offers his perspective

11:54

on what just happened in the

11:56

Trump trial, AI can't

11:58

create that. Because

12:01

AI can't come up with the original

12:03

thought that's in Michael's mind. And

12:05

here the other thing is, Michael, you may

12:07

change the point of view. Right. AI

12:10

is predicting what you're going to say, but

12:12

all of a sudden, you may go here.

12:15

I'm not freaking out, not freaking out

12:17

by AI. What is

12:19

about to happen, this is where the

12:21

cable news people are not paying any

12:24

attention. They fought people.

12:26

They held their digital rights, their linear

12:28

rights, their broadcasting rights, they controlled their

12:30

speeches and their books and all that

12:33

sort of stuff. Now, sorry,

12:35

gatekeepers, I don't need you. I

12:38

make today, I got no problem saying, when I left CNN,

12:40

I was a $283,000 a year contributor.

12:47

I make three times that speaking

12:51

books show, because

12:54

now I'm interfacing directly with

12:56

sponsors, directly with advertisers.

12:59

What you're going to see is you're

13:01

going to see more talent say, I

13:04

don't really need, when you look

13:06

at artificial intelligence, when you look

13:09

at how everything is getting more

13:11

small and more efficient, it's now

13:13

going to create, again, you

13:16

are obliterating studios. You

13:18

are obliterating all of the things that

13:20

they say we used to do. Everything

13:24

now is going to be so uber

13:26

portable that it's going to

13:28

completely change how we do broadcasting and

13:30

where we do it from. For guys

13:32

like you and I, here's the piece.

13:36

We no longer have to wait for

13:38

somebody else to say, now

13:40

you can have a show. Now

13:43

your opinion matters. Now

13:45

we can say, if MSNBC decides

13:47

to next week, hey, Mike, we're going to

13:49

end this show, we're going to end your

13:52

contributor deal. You go, okay,

13:55

turn right here. What I try

13:57

to explain is you know who I'm calling when that happens.

14:01

Right, but he's a deal though. I'm calling this guy

14:03

right here. But here's the thing, this

14:05

is what I've been, and this is what I've been

14:07

just about to say. You can't

14:09

wait. The mistake that

14:11

people are making is that they wait

14:14

till something ends to go, okay, let

14:16

me focus on here. No,

14:18

when I was at CNN, I

14:20

was buying my own equipment. Gotcha.

14:24

My mindset was, this is

14:26

B, Inc. I'm not full time at

14:28

CNN. I'm not full time at TV One. I'm

14:31

not full time at TikTok, Jonah. They

14:33

are clients. I'm

14:35

a vendor. So I

14:38

was acquiring my own assets, so

14:40

anything happened, I can pivot and

14:42

I already have the infrastructure to

14:44

do the job. So

14:47

when you mentioned TikTok, the mistake that

14:49

people are making with the social media platform, I

14:51

literally got a phone call with a young lady

14:53

today. I said, you took all this

14:55

time to put a great video out of Instagram

14:57

and it made you no money. The

14:59

hell are you doing? I said, you

15:02

should have put a 30 second clip

15:04

on your Instagram and drove them to

15:06

your YouTube channel. I

15:08

said, because YouTube, out of all

15:10

the platforms, including Facebook, is the

15:13

best one for content creators. And

15:15

so I tell people, use

15:17

TikTok for promotional purposes.

15:21

Use Instagram, use Instagram

15:23

and Twitter for

15:25

promotional purposes and drive

15:28

them to YouTube. And

15:31

I'm saying, but how much

15:33

money did you make? Made

15:35

nothing. Instagram made the money.

15:38

People are just, people have got to

15:40

stop being so excited

15:42

because here's the deal. Even on Instagram, you're

15:45

not, I got a 715,000 followers. I'm

15:47

not reaching 715,000 people. The

15:50

best I'm reaching 4% of them because

15:52

Instagram wants to make the money off my 715,000. So

15:55

people have to learn. This is

15:57

the most important thing. The business of the business.

16:00

business to understand

16:02

where the future is going. So that's

16:04

why I read the trades. I

16:07

read THR variety, the

16:09

rap, I read

16:11

deadline. I'm reading multi-channel.

16:13

I'm reading all these media

16:16

publications because, and I'm reading the media writers

16:19

for the New York Times and Wall Street

16:21

Journal, all of this because all

16:23

of the executives are talking about where

16:25

we're going. Most of

16:27

us though are just so happy,

16:29

just yapping, not realizing somebody

16:32

else is controlling our future destiny

16:34

and not thinking about somebody and

16:36

absolutely making money off of you.

16:38

Folks, you just got a

16:41

lesson from one of the great

16:44

digital minds in this

16:46

space. Incredible entrepreneurial

16:48

insight for those of you who are

16:51

kind of thinking about this, trying to

16:53

figure out, I guarantee you some of

16:55

the folks who are hearing this now

16:58

going back and rethinking myself included.

17:00

We call it a brother. Obviously. Okay.

17:02

So how can I do this again?

17:04

Because it happens all the time. People

17:06

call me. Yeah. People

17:08

don't think, they don't think, they don't see

17:10

it the way you see it, which is

17:12

why the vision is so important when you

17:15

have someone who has the clarity

17:17

of mind, who is entrepreneurial, who

17:20

does get the business of the

17:22

business that this

17:25

man, I'm telling you guys, those of you

17:27

particularly in this space, trying to level up

17:29

your game, listen to what we've

17:31

just talked about. We're going to take a quick break

17:33

and we come back. We're going

17:35

to have a little political fun with my

17:38

brother here because he's been blowing

17:40

it up lately on the political side too,

17:42

as he does all the time. My

17:45

guest, Roland Martin, we're going to take a quick break

17:47

when we come back. We'll have some more with Roland

17:49

right after this. Face

17:51

Palm America is a show for Progressives and

17:53

others on the left who want to keep

17:55

up with the ridiculousness that this country dishes

17:57

out. Find out what cable news misses when

18:00

waiting for Trump to appear in a podium

18:02

and also every once in a while get

18:04

a laugh at how silly this hotness of

18:06

a nation of ours really is. If

18:08

that's you, listen to Face Palm

18:10

America. You can go to facepalmamerica.com

18:12

or find us on Apple Podcasts,

18:14

Stitcher, Spotify or wherever you get

18:17

your podcasts. Welcome

18:21

back everybody to Michael Steele Podcasts. As

18:23

I said before we went to

18:25

break, we wanted to

18:27

dive into the deeper end of

18:29

the pool with my man Roland

18:31

Martin because Roland, you have been…it's

18:33

funny, I've known you a long

18:36

time and I

18:39

could never…and I

18:41

can say this honestly, I could

18:43

never pinpoint your political

18:46

persuasion. There

18:50

are days you sound like a

18:52

liberal Democrat and there are days

18:55

you sound like a conservative. Most people will say,

18:57

well that's a moderate in the main. It's

18:59

not that. You bring sort

19:01

of a perspective

19:03

to politics. Your political analysis,

19:06

I think people underrate your

19:08

ability to sort of talk

19:10

about and give

19:12

analysis to current events,

19:14

relate them to historical events

19:17

and push it forward to say, y'all need to

19:19

be looking for this because this is what's about

19:21

to happen. How do you assess

19:23

this current political climate? I got some

19:26

specifics I want to get into but

19:28

this broad base off top line, looking

19:30

at the bullshit coming

19:32

out of Trump world, looking

19:34

at the inability of our

19:36

court system to deal effectively

19:38

with this asymmetrical player, looking

19:41

at Republicans just bend over

19:43

backwards and just expose themselves

19:45

to Trump. What

19:47

is your assessment? Oh, and by

19:49

the way, Democrats are not having a

19:51

clue how to run a campaign to

19:53

beat this M-Effort. What

19:56

is your assessment right now? The

19:59

first thing is… Democrats

20:01

and Republicans and independents and whatever

20:03

else you want to call you,

20:06

have to understand that

20:09

the politics that

20:12

we knew of no

20:14

longer exists. Yes. It

20:16

doesn't exist. This is, I dropped this book

20:19

in 2009. And this was my coverage

20:21

of the first President Barack Obama's Road to

20:23

the White House, as originally reported by Roll

20:25

and Miss Martin. So this is my reporting

20:27

on the Obama presidential

20:29

campaign. This is

20:32

not even, this is not obsolete. How

20:35

Obama ran, how

20:37

he governed is literally obsolete.

20:40

Because first, there

20:42

used to be a theme called

20:45

morals and values. If you

20:48

said something racist, if

20:51

you decide to speak at

20:53

a white supremacist conference, if

20:56

you had lunch with

20:58

a white supremacist, a white

21:00

nationalist, you

21:03

were crucified by your own

21:05

people. Yeah. Yeah. The

21:08

day Donald Trump mocked Senator

21:10

John McCain. Amen. And

21:13

paid no price. No price. I told everybody, I

21:15

said, y'all, game over. So

21:18

when you hear media go, oh my

21:21

goodness, there's a new bottle for Donald.

21:23

No, there's no new bottom, because

21:26

there's no bottom. It

21:28

doesn't exist. You're not

21:30

dealing with a traditional

21:32

person. Senator Mitch McConnell,

21:35

oh, why did he not vote for impeachment?

21:37

Oh, because we think this second, this is

21:39

going to be it. He's going to go

21:42

away. What

21:44

happened? The reality is right

21:47

now, we wouldn't even be, the Republican party would

21:49

not be dealing with any of this crap with

21:51

Trump. And

21:53

they likely will be ahead of Biden by

21:55

10, 12 points right now if

21:58

they had actually voted for impeachment. They did that

22:01

could not tell you how true that is,

22:03

but they were so scared today. Here's what was done

22:05

They were so scared the death of him. I'm like,

22:08

uh, you could have mortally wounded him Yeah

22:10

had you voted for impeachment his fathers could

22:12

have Yale Hall of the screen and it

22:14

wouldn't have mattered because he would have been

22:17

Ineligible for running. That's it. He

22:19

would be bringing obsolete, but they

22:21

figured no, Susan Collins. I

22:24

think he's learned his lesson As

22:26

the first impeachment what happened so till

22:28

you got that going on

22:31

the Democratic side First of all, I'm good, but it's

22:33

been the only business here with Republicans And

22:35

when I called our Chris Christie on ABC this

22:37

week September 2021 was so funny The

22:41

folks had a news buses thought they would

22:43

disadmate posting it. It got a million views

22:45

in 48 hours I

22:47

think the thing trended for 72 hours

22:50

and Christie was pissed and I haven't been back

22:53

on ABC this week since Even

22:55

though you would think when something

22:57

explodes you like yo put that guy back on

23:00

because he killed it So but that's on them

23:02

ABC this week. They got my phone number. They

23:04

know how to call a brother But it's what

23:07

every single time George Stephanopoulos interviews

23:09

a Sununu or one of these

23:11

people It goes back to what

23:13

I told Chris Christie You have no

23:15

morals no values no principles or ethics when you

23:17

put it all aside and say I'm still gonna

23:20

vote for him I'm still gonna support him. That's

23:22

it. I'm like when Christie was sitting there saying

23:24

it I was kind of like dude you won't

23:26

even own up to saying you're never gonna vote

23:29

for him Look at Bill Barr trash the man

23:31

called him stupid ignorant. They're gonna vote for him

23:34

And so we can go on a Sununu

23:36

same thing because it's about how it's not

23:38

as I said the Chris Christie It's

23:41

done by party. That's it by

23:43

party and power. It's not about patriotism.

23:45

It's done about the country It's not

23:48

about any of that. It's sheer how

23:50

now what they don't understand is what

23:52

you're unleashing So guess what now you

23:54

don't have any blowback you can be

23:56

Marjorie Taylor Greene, right? committee

23:59

hearings and say, we know that's

24:01

right nationalist, but you stood next to

24:03

Nick Fuente's hand and spoke at his

24:05

conference. You have Gosar and all these

24:07

other people who are outside of their

24:10

minds. So you unleash, what you've done

24:12

is you have pulled the cap

24:15

that was suppressing all of that

24:17

hatred and you said, we

24:19

wild on. And so the

24:21

followers, we can say what we want, do

24:24

what we want because our man is the

24:26

same way. On the Democratic side,

24:28

Biden comes in. What the hell did he

24:30

keep saying? He said the same bullshit Hillary

24:32

Clinton did when she ranked winner 16. As

24:35

no, I'm not gonna criticize Republicans,

24:37

I'm gonna criticize MAGA. Oh, it's

24:40

the same! The numbers,

24:42

it's the same, I'm like,

24:44

yo. I'm like, it's

24:46

the same. And so if Biden kept

24:48

up, oh, the Republican Party, I knew

24:50

will come back with Trump's gone. No,

24:53

I'm like, what the hell are you

24:55

doing? We're having that conversation every day,

24:57

every day. For it's gone.

25:00

They ran out Vayner. They

25:03

ran out Ryan. They

25:05

ran away so many people like, you know what

25:07

man, I don't even wanna deal with y'all people

25:09

anymore. And that's who's running the show. So

25:12

Democrats don't want to have to deal

25:14

with, and look, Michelle Obama, when she

25:16

said, when they go low, we go

25:18

high, no. No. When they

25:20

go low, bust they ass lower. That's

25:23

it. If they hit

25:25

you in the thigh, hit them in the knees. If they

25:27

hit you in the shin, hit them in the bottom of

25:29

their feet. Because the reality is,

25:32

you cannot placate

25:34

and toy with evil.

25:38

You must destroy evil. You

25:41

must take it out. You

25:43

must take, you must, you say, dot,

25:46

get, cut all the cancer out of my

25:48

body. You kick me, like, how are we

25:50

gonna leave a little cancer around? You know

25:52

what? If I keep spreading it, and

25:55

that's been the problem. And

25:57

the thing that I also keep saying, This

26:00

is where you look at just economically.

26:03

I'm looking at people make decisions. And

26:06

I'm looking at all these broke white

26:08

folks talking Trump.

26:10

And I'm like, that man wouldn't

26:12

even let y'all in his lobby in

26:15

D.C. That man despises

26:17

y'all. So why don't they get that? Why don't they

26:19

get that? What is it

26:21

with that connection? Easy,

26:24

2004 Howard Dean said, God

26:26

gave guns. The

26:29

thing about broke white people in the 21st century

26:37

is the same way they got them to fight

26:39

for the Civil War. Interesting.

26:43

It's about country. It's

26:46

about duty. It's about honor.

26:49

So when Trump stands up there, I'm

26:51

gonna make America great again. Oh,

26:53

we feel better about ourselves. Trump's

26:56

a tough man. He's fighting for

26:58

us. That's fighting for you. He

27:01

picked a fight with China over tariffs

27:03

when he was in an old office. And

27:05

there were farmers who literally went out of

27:07

business. I read one of

27:10

the most insane stories of my life

27:12

when a dairy farmer says, I lost

27:14

my family business, but I would

27:17

vote for Trump again. I'm like,

27:19

are you crazy? Yeah. And

27:22

so what he's done is he's

27:25

pressing their emotional buttons.

27:27

He's pressing and yes,

27:30

and see, this is the problem when we talk about

27:32

either how race comes into this conversation because

27:34

what he's doing is, for

27:37

those who are white, he

27:39

is pressing not racist

27:41

feelings, but racial feelings. Probably

27:45

we said about racism, but racist, not

27:47

racist. Now realize it, it's all this

27:50

stuff in between. It's all the stuff

27:52

in between, yep. You don't want to

27:54

deal with that. So he's pressing those

27:56

particular buttons. Then you have disaffected black

27:58

folks and Latinos. kind of

28:00

like, well, I don't like what's going

28:02

on over here with immigration. Well, I

28:04

don't like this here. And you got

28:06

the people who say, well, I'm an

28:08

art and opponent, uh, of abortion. Trump

28:11

is absolutely, we know he pro-choice. He

28:13

pro-choice. Yeah.

28:15

All that. But, but what they don't

28:17

understand is he's playing them and he

28:19

doesn't, he doesn't, he doesn't care, but

28:21

what they've done is he said, he

28:23

says the things a lot of them

28:26

always wanted to say. Yep. And

28:28

there's no repercussion. So they're like,

28:31

that's our man. What

28:33

they don't understand is what he's

28:35

destroying in the wake is crazy. He

28:38

convinced them, Mexico's going to pay for

28:40

the wall. Okay. No, they're not. They

28:42

not cutting the check. But these folks actually

28:45

believed it. He's over here. Oh yeah. Child's

28:47

going to pay for the tariff. That's

28:49

a, tariffs don't even work that way.

28:52

Everybody knows how tariffs

28:54

work. The consumer pays. But,

28:57

and then, and this is why it

28:59

was so wrong of media to

29:02

allow him to lie. Because

29:04

what he did was lie

29:07

a little bit, lie more, lie

29:09

more, let me do it. Lie more, lie

29:11

more, lie more, let me do it. Lie

29:13

more, more, more, more, more, more, more, then

29:15

it went to fake news. Because

29:18

what that did became is anything that

29:20

I say ain't real, it's fake. Right.

29:22

The support went, okay, you're

29:24

good. And so they, the

29:26

man lies about lies. Yeah.

29:29

Yeah. So then, so then the

29:31

Republican party goes, and this is what I keep

29:33

telling everybody. I say, y'all, most

29:37

of these Republicans in Congress, in

29:39

the house, in the Senate, it's

29:41

people like Lindsey Graham. If

29:45

they want to be on, they hate Trump. They

29:47

privately say he's an idiot.

29:50

They privately say he is

29:52

the dumbest person we've ever

29:54

seen. They believe he's a

29:57

charlatan, a tax cheat. He's

29:59

immoral. but he

30:01

is the conduit to power. It's

30:04

the conduit to power. So

30:06

when you're looking at the

30:10

other side of the street, so you

30:12

talk about how the

30:14

white voter is

30:16

transfixed by Trump and Trumpism,

30:18

because it is,

30:21

I call it, he's their avatar.

30:23

He's their representation of the things

30:25

that they feel, the

30:28

way they like to see America

30:30

again, and all of that. You've

30:33

had recently a number of conversations

30:35

emerge on the other side of

30:37

the block, the black community, where

30:40

there's more and more talk

30:43

specifically about black men and

30:45

their relationship with Trump. I want

30:47

to play. Well, there's

30:50

so many ways I want to come at this one,

30:52

but I want to play first off Stephen

30:54

A. And

30:57

he defended Donald Trump saying black

30:59

people like me, because

31:02

of the indictment, that hole when

31:05

Donald Trump's attitude is, well,

31:08

black people support me because they

31:10

see me the way they've experienced

31:12

the criminal justice system. Let's take

31:14

a quick listen and see what

31:16

he had to say here. But

31:18

I got to tell you something,

31:20

as much as people may have

31:22

been abhorred by Donald Trump's statement

31:24

weeks ago, talking about how black

31:26

folks, he's hearing that black folks

31:28

find him relatable because what he's

31:30

going through is similar to what

31:32

black Americans have gone through. He

31:35

wasn't lying. He was telling the

31:37

truth. When you see the

31:39

law, law enforcement, the court

31:42

system and everything else being

31:44

exercised against him, it

31:46

is something that black folks throughout

31:49

this nation can relate to with

31:51

some of our historic iconic figures.

31:53

We've seen that happen throughout society.

31:55

So no matter what race, what

31:58

ethnicity you may emanate from. We

32:00

relate to you when you're suffering like

32:02

that because we know we have and

32:04

that's what he articulated So

32:07

that's that's what he said now as

32:09

I said to y'all at the beginning

32:11

of this conversation His

32:14

brothers don't take nothing from nobody.

32:16

So so Roland had

32:19

a response Black

32:21

folk don't identify with Donald Trump

32:23

because Donald Trump is not being persecuted Show

32:26

me a black person, please Who

32:29

could who could be in court and

32:31

the judge issue a gag order

32:33

and being this person? Violates

32:35

the gag order show me

32:37

a black person in America

32:40

Who could insult a judge

32:43

and his daughter and still

32:45

be walking around free? Don't

32:49

Trump did that He

32:51

did that talk to me about

32:53

that. What what what is? What

32:58

is Stephen a getting at with with that?

33:00

I mean what in my view when I

33:02

heard that I was like Are

33:08

you are you clear on understanding

33:10

what we're talking about here Donald

33:12

Trump is not being persecuted He's

33:14

being prosecuted for his criminal behavior

33:16

But this justice system as evidenced

33:18

by the fact that all of

33:21

these trials got delayed all of

33:23

them got delayed And

33:25

and three of them three of the four

33:27

probably won't even happen now until after the

33:29

election Because of that the

33:31

gag orders were slow and coming yet

33:34

to force it out of the judge

33:36

just to your point because No

33:38

one else would have been able to get away with what he's

33:40

been able to get away with What

33:42

what is the thinking there for? For

33:46

African Americans in particular to sit there

33:49

and think oh, he's being persecuted like

33:51

us All

33:53

right, so here's what happened here Stephen

33:58

a took two thoughts And

34:02

because they butted back to back,

34:05

that thing took off like crazy. And then he

34:07

came back and was like, well, it

34:09

was taken out of context. No, no.

34:12

You can't take something out of context that came

34:14

out of your mouth. Now,

34:17

what I infer is

34:20

based upon what you imply, what you actually

34:22

said. So what

34:24

he should have said was, this is one,

34:27

he should have said, Donald

34:30

Trump said this, that there

34:32

are black people supporting me

34:34

because I'm going through what they've

34:36

gone through. He then

34:39

should have said, pick pause. I

34:42

have heard that from some people. Now,

34:47

that's a separate issue. Do I

34:49

believe that he is being targeted by

34:51

the criminal justice system? The answer is yes,

34:53

because he's been on record with that. But he's

34:56

meshed those two together, which is why he's

34:58

had – he hasn't do one statement and do a

35:01

second statement, and he's still getting taken through the finger

35:03

on his whole deal. And

35:05

so, again, when you have to clarify two,

35:07

three times, that means you mean do they shit

35:09

right the first time. So, you had to

35:11

run first time. I

35:43

don't recall seeing those segments. That was

35:45

an example of Stephen A. You can play by your

35:47

boy, Henry. There you go. You

35:49

got booked to affirm a

35:52

position that he liked. You said

35:55

it, his artist liked it. See? Like

35:57

that, Stephen A. So, what's wrong with

35:59

y'all? when then the pushback

36:01

came when it's completely nonsense. In

36:06

fact, the matter is Donald Trump has never been held

36:08

accountable for what

36:10

he's being dealt with. And this is why

36:13

also how I broke it down. This is

36:15

real simple. You can't say

36:17

he's being targeted in the classified documents

36:19

case with all he had to do

36:21

was hand him back. No,

36:23

he didn't want to do that. Oh,

36:26

here, my bad, take the Donald. He's

36:28

like, these are mine. These

36:31

are mine. And his lawyers

36:33

are like, say, dog, you're on

36:35

the documents over. Right. You didn't

36:37

want to do it. They want to do

36:39

it. They rated. Yeah, we gave you a

36:42

year back and forth. Now we've shown up.

36:44

Then we find out you move boxes, you

36:46

hid stuff. Your lawyers put notes in.

36:48

I ain't getting this barred over his

36:50

punk ass. And so that's

36:52

on you, bro. You can't blame everybody

36:55

else because you move the documents. And

36:57

now we know from one of the

36:59

witnesses, you promised them a pardon for

37:02

their actions. That's called out of

37:05

structure. That's why you on trial in

37:07

that. That's it. It's not complicated. You

37:09

haven't admitted you paid the first start.

37:11

And here's the crazy thing with my

37:14

own life. See, what are you talking

37:16

about? Michael Cohen was, he

37:18

was targeted and he was, he

37:21

pled guilty from

37:23

the Trump Department of Justice

37:26

for the same thing Trump is on

37:29

trial for. And you can't

37:31

say, well, this is unfair to Trump

37:34

that he's been hit with the

37:36

payments of Stormy Daniels. Prosecuted

37:42

Michael Cohen, the lawyer, who's

37:44

the same crime. Same crime,

37:47

that's it. But again, what

37:49

this is is there are

37:52

people who Trump has convinced

37:54

this is unfair. This is wrong.

37:56

I'm being targeted. And

37:58

when he thinks his, well, you're the Democrats. or

38:00

you know beat them fair and square. Stephen A,

38:02

they did. And he lied about

38:05

that. He lied about that. I'm sorry.

38:07

I'm sorry. That's why he got charged

38:09

in Georgia. He tried to

38:11

overthrow the election. So it's like what are

38:13

you talking about? But this is what we're

38:15

dealing with. We are dealing with people and

38:17

this is because we mentioned the whole deal

38:20

with black men. And

38:22

this is the thing that I explained

38:24

this years ago because I had a

38:26

white colleague say, I don't

38:28

understand why black,

38:30

I don't understand black people

38:33

in Minnesota. I

38:35

said, because he's what you don't don't don't get. I

38:38

said, black men

38:42

respond to strength. Right. That's

38:44

it. They always have. When

38:46

they when when you've got a black man,

38:50

stands up back straight

38:52

erect, and he's willing to challenge

38:54

folks and call folks out. They

38:57

may say some crazy stuff, but folks like,

38:59

yo, I'm with that bro. Right. Now, again,

39:01

now, if I'm listening, I ain't saying fair

39:04

con is Trump. What I'm trying

39:06

to explain is the psychology. So why

39:08

is it the nation of Islam took

39:11

men brothers who came out of prison,

39:13

and we have drug problems or whatever,

39:15

because they exuded strength. Why did the

39:18

fruit of Islam, the security

39:20

forces, went in and cleaned

39:22

up public housing complexes? Because folks like don't mess

39:24

with the fruit. Don't mess with the fruit. You

39:26

know, those dudes don't play. That's right. Don't mess

39:28

with the fruit. So that's all about. So what

39:30

you have here is, you see, I'm about to

39:32

blow some people away. In 2000, I

39:37

remember reading the Associated Press story

39:39

of the Philadelphia barbershop, where some

39:42

brothers were quoted as saying that

39:44

dude, George W. Bush, he

39:46

say what he mean, and he mean what he

39:48

say, and he's strong and he's

39:51

tough. He literally said that.

39:53

So people have to understand is that

39:55

is appealing in also some Hispanic

39:58

men and white men. That

40:00

is a male thing. What

40:03

I then follow up to the breadth of

40:05

this, okay, but are you listening to what

40:07

he's saying? So

40:09

you are responding to the

40:11

external, and he's

40:14

strong, but do you understand what

40:16

he's gonna do to your behind if he

40:18

gets the power? That's it, that's it. And

40:20

so, and what Democrats, and

40:23

this is a failure of Democrats, this

40:25

is what nobody wants to talk about. That

40:27

was a nine point gap

40:29

between black men and black

40:32

women in 2012

40:34

with Obama Romney. Because

40:38

I was hearing in the

40:40

2012 reelection from brothers, man, Obama

40:42

handin' up on us. That point

40:44

gap. Now, are black men

40:47

still the second largest voting bloc for

40:49

Democrats? Yes, but it was nine points

40:51

in 2012. And

40:54

I said, damn, Michael, hey, Democrats, y'all

40:56

need to have a specific black

40:59

male focus, or this

41:01

thing is gonna expand. What happened in 2016? It

41:04

goes to 13. The problem was a

41:06

bunch of sisters kept saying, besides him, besides him,

41:08

you know, in Clinton, do I believe that there

41:10

were brothers who did not want to vote for

41:12

a woman? Yes, I said, but y'all, it

41:14

was nine points in 2012, and

41:17

that was two men with a 13. And

41:20

so what happens? Nine, 13, and then,

41:24

Court of Terrence Woodbury, Tom

41:26

Tillis got 18% of the black male

41:29

vote. And so what happened was, so

41:31

in 2020, Trump's

41:35

hotels kept Tillis get

41:37

reelected in North Carolina. Sure

41:40

did. Because Democrats were asleep at the

41:42

wheel and not understanding the numbers. I

41:44

said, guys, if y'all don't deal with,

41:46

I said to Jamie, I said it

41:49

on the air, on radio, I said,

41:51

this thing is gonna get wider, and

41:53

what's gonna happen is, you're gonna look

41:55

up, and that's how it's gonna be at 30,

41:58

and 35 and 40. That

42:00

a floodgates are open. The same

42:03

thing that happened to Democrats when

42:05

they were playing around and ignoring

42:07

what was happening in South Texas,

42:09

which was a strong democratic hold

42:11

for Latinos. And all of a

42:13

sudden Republicans started investing money. Sure

42:15

did. Sure did. Election

42:18

start changing because they saw how the demographics

42:20

were changing. Here's another point that's important for

42:22

your audience Michael. For overall for

42:24

Black people. I'm 55. My

42:27

dad turned 77 April 25th. My

42:30

mom is 77 in November. So

42:33

I've been tracking this since I graduated from

42:35

Texas A&M in December 1991. I've

42:40

been paying close attention. So

42:43

my first election voting presidential was 1980. What

42:47

then happened, and I saw it in

42:49

real time because I knew the conversations.

42:51

So here we are in college. My

42:54

brother is first generation. I'm first generation.

42:57

So I'm listening to the brothers and sisters at

42:59

Texas A&M and we go visit the

43:01

Kansas. So number certain, higher

43:04

education, going to be

43:06

higher income. Now all of a sudden

43:09

things that we are not talking about our

43:12

parents have even thought about. My parents combined never

43:14

made more than $50,000 a year. So

43:17

my parents wouldn't think about no capital gains.

43:20

My parents weren't thinking about the

43:23

tax. High yield investments.

43:26

High yield investments. Or they ain't

43:28

thinking about the tax bracket because

43:31

they ain't even close to it. What

43:34

then happens? What then happens? So

43:36

the sisters start graduating. They

43:38

start opening businesses. Now

43:40

all of a sudden your

43:44

perspective is totally different. Then

43:47

every year the further you got away

43:49

with the Civil Rights Movement, the

43:52

percentage went down of

43:54

full self-identified as Democrats.

43:58

You said it off the top. I have never

44:00

in my life self-identify

44:02

with either party. Right.

44:05

You have. Yeah. Self-identifying

44:09

does it, you still could say,

44:11

do you lean? How do you

44:14

vote? Right. Self-identify. That's it. So

44:16

if I don't self-identify, that means

44:19

I actually will listen. Mm-hmm. What you got

44:21

to say. You ain't saying that, okay,

44:24

whatever. It's good. It's moving on. It means

44:26

if you over here, if you not speaking

44:28

to all 10 of my issue, but you're

44:30

speaking to five and they speaking to none,

44:32

well hell, five out of 10 is more

44:34

than zero out of 10. So

44:36

what then happens? Remember, I'm

44:39

55, Gen X. Now all of a sudden

44:41

you get to millennials. You

44:43

get to Gen Z. Yeah. King

44:45

is assassinated in 1968. All

44:48

of a sudden, yo, hold up, wait a minute. How

44:51

far away? Now all of a

44:53

sudden, we are so

44:55

far away, so

44:57

further away that now you

45:00

have so many African Americans and I saw this

45:02

in Georgia, 2022 runoff. Herschel Walker, Senator

45:07

Raphael, black woman on the

45:09

coffee shop. I'm talking to her and

45:11

she said, listen, I

45:14

understand abortion. I'm

45:16

a woman. She said, but I ain't

45:19

having kids. I am

45:21

listening to both sides. If I'm listening, who's

45:23

going to be right for me on corporate

45:26

taxes? She said, so what, and

45:28

so, what you're so, the reason

45:30

Democrats and they've been falling asleep

45:33

because they've been trying to operate by the old playbook

45:35

and Republicans have been trying to play by

45:38

the old playbook because Republicans are not serious

45:40

about investing in black people, even

45:42

though they're actually, it's

45:45

actually there to pin upon the city and

45:47

the state. True.

45:49

But what Democrats don't understand is,

45:51

yo, you now are going to

45:53

have to spend two to

45:55

three times more money, more

45:58

time to get the same thing. people

46:00

out because they like ain't

46:02

feeling you and now because

46:04

when you look at voting patterns 65

46:08

plus both hired anybody else then

46:10

it's 55 64

46:12

then you go down well as

46:14

you keep going down the number lessons

46:16

so 18 to 39 is the

46:18

lowest voting block well guess what

46:21

that's now the largest population so

46:23

they've got no problem with the

46:25

couch now you and

46:27

i could not think about the

46:30

couch because we'll be getting

46:32

our asses whooped by pants.

46:34

That's right yes exactly. These

46:36

cats are like and and few

46:39

americans are going to church so

46:41

the old system of going to

46:43

the black church that that no

46:46

longer is a political strategy. It's

46:48

broken yeah. So now that's changed

46:50

social media is driving it all

46:52

these things and then fewer numbers

46:54

and so now democrats are now

46:56

in peril because let me

46:58

be clear i got no problem saying it

47:01

white democratic strategists

47:04

control the money control

47:07

the message control the narrative

47:09

they historically just how you were treated

47:11

even though you would chair the party

47:13

they don't want to listen to black

47:15

people you have very few

47:17

black campaign media strategists they don't want

47:19

to listen to black pollsters don't want

47:22

to listen to black senior campaign executives

47:24

very few black people have actually run

47:26

campaigns and so what then happens is

47:28

they say well we'll take it under

47:30

advisement and now they're so hell bit

47:32

on a suburban voter and the high

47:34

in the college educated

47:37

voter not realizing that that

47:39

you trying to focus up here

47:42

when your base is you

47:45

can't build from the top

47:47

down right got to build bottom up so

47:49

if you take care of your base and

47:51

your base erodes it don't matter how many

47:53

white folks you get in the suburbs if

47:55

your base is gone in philadelphia in

47:57

pennsylvania if your base is gone no carry

48:00

Carolina. Your base is gone in

48:02

Michigan. Look what happened to Mandela

48:04

Barnes. There you go. 50,000 vote

48:06

drop off in Milwaukee alone in

48:08

2022 compared to 2018. Mandela Barnes

48:10

was from

48:13

Milwaukee. I talked to actors and said, yo

48:15

man, we never heard from this campaign. So

48:17

guess what ends up happening? You lose by

48:19

26,000 votes. If you don't have a 50,000

48:23

vote drop off Mandela Barnes in

48:25

the United States Senate. Yeah. But

48:27

they're not paying attention to black people

48:29

trying to tell them. And I

48:32

said, the Biden campaign must

48:35

start running for reelection the

48:38

day after the inauguration. Folks

48:40

are like, man, what's wrong with you? I said,

48:42

I'm telling y'all. I

48:44

said, you cannot execute

48:47

an old model in

48:49

a new paradigm. And

48:51

so the problem they have now,

48:54

and now Israel guys have now,

48:56

now, now it's folded further.

48:58

And so, yes, I'm seeing the polling

49:01

numbers. I know there's concern about his

49:03

age. I understand where Trump is, but

49:05

the only way Trump wins is two

49:07

things happen. He drives

49:10

up disaffected white people who

49:12

have not voted the last one,

49:14

two, three presidential elections. And

49:17

traditional democratic voters decrease. The numbers

49:19

have not lined. The black voter

49:21

turnout has dropped in successive elections

49:24

and Democrats do not have a

49:26

strategy right now. So I've said

49:28

clear, Gino, Malley, Anita

49:31

Dunn, y'all better

49:33

wake the hell up. Cause I'm telling

49:35

you, if y'all think your

49:37

models in 2020 still work at 2024, y'all

49:40

got nothing

49:43

coming because the couch is

49:45

a real option for a lot

49:47

of people and elections are

49:50

won by the margins. Now you don't

49:52

have multiple states, Michael, where you're winning

49:54

now by two, three, four, 500,000 votes.

49:56

Georgia, what? and

50:00

resolving. 10,000. Michigan was 110,000. Wisconsin, remember 2016.

50:02

Trump won the presidency

50:08

because of 77,000 votes in

50:11

Pennsylvania, Michigan, and Wisconsin. So,

50:14

if you're a Democrat, that couch

50:17

matters. Split side, if

50:19

you get up there and you work the

50:21

hell out of North Carolina, you can actually

50:23

flip North Carolina. But you can't do what

50:25

Sherry Beasley did as a black woman running

50:27

for United States Senate listen to a white

50:29

strategist run a law in order

50:31

focused campaign. You can turn all black people. Then

50:33

you don't campaign with the vice president when she

50:36

comes to the state or the president out of

50:38

the hell you think you go win. That's how

50:40

she lost by 110,000 votes. There

50:42

you go. So, before I let you get out

50:44

of here, with

50:47

all of that, you

50:49

still, what you're

50:51

saying, I guess the question becomes, so

50:55

that couch is a place where

50:57

people are going to go. It's

50:59

real, bro. It's real. No, I know it is real.

51:01

I know it's very real. So,

51:05

it does. Does it matter when someone

51:07

says I want to be a dictator?

51:09

Does it matter when you

51:12

have someone who you know is

51:14

a bad actor seeking

51:17

the presidency? What

51:19

is going to the

51:22

couch achieves what? What is why?

51:24

If you don't think because

51:26

you hear people say, man, listen, he we

51:28

hear that for years. I mean, I ain't

51:31

nothing didn't blow up. So, I mean, I

51:33

mean, I've been fine not realizing

51:35

that Project 2025 is real. The

51:38

people are when you mention the dictator,

51:40

they're not hearing that because they're not

51:42

listening. Right. MSNBC, CNN, ABC, NBC, CBS,

51:44

Fox News, they're not. And then, and

51:46

I said this here, bro, and people

51:48

don't get it. I said,

51:50

which is actually one of the reasons why I

51:53

launched my platform. The

51:55

retirement of Tom Jones in

51:58

December 2019. was

52:02

huge. Let

52:04

me say this real clear. Tom

52:06

Jordan had the dominant urban morning show

52:09

in the country, National Syndicate. If

52:11

you, right now, this is no disrespect

52:13

to any of them, but

52:15

if you take Steve

52:18

Harvey, Victor Smiley, Erica

52:21

Campbell, Rip the Slut, Dio

52:24

Dio Dio, and combine them, they

52:27

still will not talk about

52:30

public policy and elections

52:33

as much as Tom Jordan did by himself. Yeah,

52:35

that's true. So now, now

52:38

you no longer have that

52:41

National Town Square. Breakfast Club does

52:43

some things, but not

52:45

like Tom did. My man, Dio, he's

52:48

putting the work in, but is that

52:50

the same? Because he's afternoon drive, not

52:52

morning drive. Right. So that's also critical.

52:55

So what has to happen, and this

52:57

is where my platform and others are

52:59

critically important, because my

53:01

YouTube channel is 65% black

53:03

men. What you have to have is,

53:05

and this is what I've said publicly,

53:08

I've said it privately, I

53:11

said to, on the Democratic side, January,

53:13

they didn't listen, y'all

53:16

should be launching massive

53:19

education and enlightenment and

53:21

listening conversations in

53:24

multiple cities and towns all across America.

53:26

I said, you should be doing eight to

53:28

10 a month from January to

53:31

July. Your conviction is in

53:33

August. I said, then you should be

53:35

doing 30 every

53:37

single day, September,

53:40

in October, in

53:42

Georgia, in those seven critical battleground

53:44

states. What they also are not

53:47

understanding is the impact is going to be on

53:49

down ballot. Yeah, sure is. So the point where

53:51

I was trying to get them understand is, they

53:53

go, man, we did this, this, this, don't nobody

53:56

know, because y'all didn't sit here, y'all

53:58

didn't market it. You can tell nobody, don't nobody. know.

54:00

So now you got to go

54:03

to the people and it's in the data.

54:05

Terrace Woodbury, Cordell Belcher, is in their different

54:07

data of the polling. Woodbury

54:09

says when we expect, when

54:11

people say this, this, this, this,

54:13

this didn't happen. Woodbury

54:15

says they did this, this, this, this,

54:17

this, people go, damn, really? The

54:21

viewpoint changes. So if you don't

54:23

explain the folks, so that means

54:25

if you're Georgia, can't be Atlanta, you

54:27

can't say they're going to go to hold

54:29

an event at the gathering spot. No, you

54:32

got to go to Scottsboro, a space bureau.

54:34

You got to go to Albany. You got

54:36

to go to Savannah. You got to go

54:38

to Augusta. You got to actually go to

54:40

those places and drive and all of a

54:42

sudden amplifying and driving the conversation and not

54:45

having to talk about it. On that point,

54:47

it's a little bit what you were saying

54:49

about the social media, driving, having TikTok, etc.

54:51

drive to YouTube. And you have to, as

54:53

our dear, dear friend, the late Joe Madison

54:55

said, got to put it where the ghost

54:58

can get it. You can't sit here off of

55:00

white paper. No, you got to break this thing

55:02

down. You got to say, it's

55:05

stupid to say we provided seven

55:07

billion dollars to HPCU. So you

55:10

got to say the state of Florida

55:12

gave Florida A&M 48 million

55:15

dollars. They've gotten 200 million from

55:17

us. And then you got to

55:19

break it down by school. You got to do

55:21

it. Black people understand call and response. I never

55:24

forget, I'm gonna leave it at my last point

55:26

here, Biden gives a speech in North Carolina and

55:28

he's at North Carolina A&T and

55:31

he throws out this on, you know, we've done this here.

55:33

And the same thing at Howard University graduation. I said, no,

55:35

they ain't how black people do it. They

55:37

ain't how we do it. No, you say

55:39

Howard. Your

55:43

university received, we gave you all this over the

55:45

last three years. Not that building

55:47

right there. We forgave the loan for that

55:49

building. You know, we also did. Here's what

55:51

Morgan State got. Here's what

55:53

here's what Tophin got. Here's what University

55:55

of Maryland Eastern Shore got. Here's what

55:58

Norfolk State got in Virginia State. and

56:00

Virginia Union and more. You know what's gonna happen?

56:02

They be like, it's gonna be like in a

56:05

church. It's gonna be a, yeah, yeah, yeah.

56:08

You go boom, and you say, North

56:11

Carolina, the Republicans in that state gave

56:13

a Winston-Salem state this amount of money,

56:15

but they got 150 million from us.

56:19

You make it plain, and people go, damn,

56:21

hold up, what? State

56:23

only gave them 25 million, but

56:26

they got 150 million from the body, folks. That,

56:29

see, when you throw out the big number, that

56:31

ain't saying it. Man,

56:34

if I'm Biden Harris, I don't have

56:36

any public event, unless

56:40

I got at least five people

56:42

in the audience who got

56:44

student loan debt relief. And I said, before I

56:46

get to their remarks, Kim, stand

56:49

up. That sister right there, $78,000

56:51

forgiven. Bobby,

56:53

stand up, 120,000. I

56:57

would have that ad running right now. This

56:59

Michael, this the easiest ad in the world.

57:03

Let's say, let's say my name

57:05

is Jim. I'm on camera. Thank

57:09

you, Joe. On the

57:11

bottom, it says, Jim, 128 firefighters, $100,000

57:17

forgiven, and the next person, thanks,

57:19

Joe. Thanks,

57:21

Joe. Right, right. Thank you,

57:24

President Biden. That's the whole ad. That's

57:27

the whole ad. That's white, Latino, Hispanic.

57:29

That's the whole ad, yep. Before I

57:31

have one, I'm showing names, and I

57:34

think what's forgiven, and the closest, we've

57:36

forgiven $143 billion of student loan debt, and

57:40

we not gonna stop now. We

57:43

gonna continue. This ad, I'm

57:45

like, yo, you can't

57:48

run that in October. You

57:50

gotta drop that now. You gotta drop

57:52

it now. You gotta drop it now,

57:54

yep. Listen, this ain't hard when you

57:56

understand. how

58:00

you have to connect with people in

58:03

a totally different way. That's

58:05

why you think Tim Scott and Trump keep saying,

58:07

oh, he's done more with black, eight percent of

58:09

any president in history, but they never give a

58:11

number. They never give a number. No, they don't

58:13

give a number. Roland

58:16

Martin, folks, we started talking about

58:19

his emergence into the tech space, and he gave

58:21

us a little bit of a lesson. We

58:23

slipped over into the political space, and

58:26

he's laid out a strategy that is

58:28

smart, connective, and

58:31

important if you want to win. Roland Martin, man,

58:33

you bring it every time. I

58:35

appreciate you, brother. I appreciate it.

58:38

Hey, what the heck on the show? You got

58:40

to come to the studio because I got a

58:42

black studio. We got art and color and it's

58:45

trust me. It ain't nothing like you

58:47

seen at MSNBC, CNN. It's

58:49

a black studio. It's a

58:51

black studio. And that's it. That's all that

58:54

matters to me, baby. That's what happens. I

58:56

have to hang out in the room. I know what's

58:59

in the room. Oh, yeah. Oh, yeah. Folks, I'm here

59:01

like sitting like that, so I

59:03

can't handle regular studio. I

59:08

went and I did Don Callaway's podcast.

59:10

Man, we sat down there with some bourbon

59:13

from Kentucky, and we started for two hours.

59:15

I'm like, yeah, this is what I'm talking

59:17

about. This is how you do a podcast.

59:20

So I know that the studio is booked. We

59:23

do a little different. And I'm right there, two bucks for

59:26

the wall. I love it.

59:28

Done. We will make that happen. Let's

59:30

make it happen. Appreciate it. You

59:32

got it. Roland Martin, one of

59:35

a kind, folks. Check out the

59:37

hashtag, Roland Martin Unfiltered Daily Digital

59:39

Show. You can follow Roland

59:41

on Twitter at Roland S. Martin. He's

59:45

a brother in the space. He

59:47

knows what's going on. He shares what's going

59:49

on. And he gives you some insights that

59:51

you probably, probably largely

59:54

ignored because you didn't believe

59:56

it. Well, believe it when you hear it from him.

59:58

Roland Martin, all the best to you. That

1:00:00

does it for this time together folks. Thank y'all for

1:00:02

joining with joining me. Do the download thing. You know,

1:00:04

I love it when you do Until

1:00:07

next time be safe. Be well. God bless You

1:00:24

Is it just me or have we all lost

1:00:27

our minds It's a

1:00:29

question more and more people are asking

1:00:31

themselves afraid to admit and they already

1:00:33

know the answer It's also a

1:00:35

podcast one about people coming

1:00:37

together in a time of division and

1:00:39

uncertainty to talk about culture and politics

1:00:42

Compromise and connections. It's about challenging

1:00:44

the norms. We've come to accept

1:00:46

as a society working together to

1:00:49

find common good fierce

1:00:51

and unfiltered host Jennifer horn

1:00:53

is a former Republican strategist

1:00:55

and party leader turned independent

1:00:57

sanity activist one way

1:00:59

or another you've all lost our minds Join

1:01:02

Jennifer horn in the search to find them

1:01:05

again

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