Fresh may not be best.
Research by Rabobank and KiwiHarvest shows only 57 percent of Kiwis are eating five servings of fruit and vegetables a day, down three percent on last year.
Nutritionist Nikki Hart says cost is likely behind the decline and we should consider cheaper alternatives like frozen vegetables.
She told Tim Dower when frozen vegetables are harvested, many of them are snapped frozen within seconds of being picked, trapping the goodness in the food.
She says a vegetable that's perceived as fresh is days old by the time it goes from the field, through the supermarket and into your fridge, losing a lot of their vitamins.
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