In this episode, I share a humorous incident where I was tagged as a "chronic spammer" in an email but shift the focus to the significance of email marketing. The main points include emphasizing the vitality of email marketing for a successful customer journey and highlighting that the core issue lies in the quality of relationships rather than the content of the emails. I stress the need to tailor email strategies based on audience preferences regarding frequency and content to build trust and engagement. Email marketing is portrayed as a touchpoint in a relationship rather than a mere transaction.

I inject humor by mentioning a goal to build a $100 business, underscoring the importance of resilience in the face of criticism. Subsequently, I outline seven common mistakes in email marketing, such as avoiding unsolicited messages, thorough testing before sending emails, prioritizing subject lines and sender names, making unsubscribing easy, favoring simple text-based emails, regularly monitoring statistics, and maintaining a consistent email schedule._

—

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.