Scott McKain is a keynote speaker, author of several books including Create Distinction, and the Founder & CEO of Distinction Institute. Scott discusses with Dr. Norton on how you can serve your clients in a distinct way, which keeps them coming back for more. How do you differentiate yourself in a very saturated market? Why should you make an effort to stand out? Listen to Scott's fantastic interview for key lessons, examples, and answers to these questions.

Key Takeaways:

[2:45] Who is Scott McKain?

[5:20] What are the three destroyers of differentiation?

[8:45] Familiarity breeds complacency.

[11:00] We unintentionally put our business on a downward spiral when trying to compete with others.

[12:35] Consider finding a younger mentor than you. The world is changing rapidly.

[13:15] We have to treat acquisition with the same intensity as retention.

[17:25] You got to where you are today by taking a risk.

[19:00] What are the four cornerstones of distinction?

[24:45] If you're creative in one section of your business, the marketplace will assume you're an innovative organization.

[26:00] What happens if you're not creative?

[32:30] What does it feel like to do business with you?

[35:25] Scott does a quick recap of the four cornerstones of distinction.

[39:15] How can you create passion through being different?

[44:20] Mindfluence challenge of the week.

Mentioned in This Episode:

www.scottmckain.com

www.distinctioninstitute.com

Create Distinction by Scott McKain

Project Distinct Podcast

www.mindfluencerevolution.com

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence: [email protected]

Schedule a free call: www.meetme.so/mindfluencerevolution

Email Dr. Norton: [email protected]