How do you leverage, and monetize, your personal story? How does story apply in a company setting? This week’s guest is a masterful storyteller. Doug Stevenson is the Founder and President of Story Theater International, a speaking, training, and consulting company. Doug has trained clients from all over the world on how to properly tell their story in an engaging way, where it attracts the customers’ feelings and emotions first. Find out more on how to engage your customer through storytelling on this week’s episode!

Key Takeaways:

[3:30] How does telling a good story change someone’s thoughts and behaviors?

[5:10] Customers are not interested in the technical aspects of your job.

[8:55] If people are unable to feel it, they are unable to get it.

[9:15] People want to sell with facts and data, but that doesn’t always make a convincing sale.

[11:45] Customers need to like you and trust you before they spend money on you.

[12:45] Can you heal people with storytelling?

[16:10] As business owners, how can we use stories, and monetize them?

[20:15] Have you ever tried to give a dog a pill?

[23:25] How can we choose the right story to tell?

[30:20] You need to sell yourself and who you are, and you do that by telling your story!

[33:15] How do companies craft their personal story?

[36:45] People will work for less money, and way harder, for a cause they believe in.

[39:25] Mindfluence challenge of the week.

Mentioned in This Episode:

www.mindfluencerevolution.com

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence: [email protected]

Schedule a free call: www.meetme.so/mindfluencerevolution

Email Dr. Norton: [email protected]

www.storytelling-in-business.com

Call Doug for a free consultation: 719-310-8586