In this episode, I chatted with Uri Goren, founder and CEO of Argmax, about Machine Learning and the future of digital advertising in a world moving away from cookies due to privacy laws like GDPR and CCPA. We chat about challenges in maintaining personalized ads while respecting user privacy, and new methods like probabilistic models and contextual features to cover some of the gap left by removing cookies.

Join our Discord community: https://discord.gg/tEYvqxwhah

---Timestamps:00:00 Introduction00:35 The Rise of Privacy Regulations1:40 The Impact of Losing Cookies 2:48 Understanding Cookies4:33 Reasons for the Decline of Cookies8:47 ML Leveraging Cookies in Advertising10:32 The Shift to Contextual Features12:53 The Future of ML without Cookies15:23 New and Old Ways of Generating Contextual Features20:33 Regulatory Conspiracies22:33 Unsolved Problems in ML and AI24:39 Predictions for the Next Year in AI and ML26:17 Controversial Take: Overuse of LLMs28:03 Recommendations

➡️ Uri Goren on LinkedIn – https://www.linkedin.com/in/ugoren/

🌐 Check Out Our Website! https://dagshub.com

Social Links: ➡️ LinkedIn: https://www.linkedin.com/company/dagshub ➡️ Twitter: https://twitter.com/TheRealDAGsHub ➡️ Dean Pleban: https://twitter.com/DeanPlbn