So what do we do? That's what we talk about in this episode. Don't give up, just adjust what you are trying to do. Don't stop, just start at the right place that will have the most impact on your business with the least complexity. The one thing that is true, the longer you wait, the longer you analyze, the longer you spend deciding your strategy, the more fuel you are adding to your competitor's fire. Stoke your own. It's damn hard but so is the regret you'll have if you don't start now.

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