He is the authority on the business of hip-hop (and music for that matter), launching the Forbes’ Hip Hop Cash Kings List in 2007\. In this episode of Morris on Money, Zack O’Malley Greenburg, Forbes’ Senior Editor of Media and Entertainment joins us to talk about his new book:  3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop’s Multibillion-Dollar Rise. The book is amazing. If you’re into hip-hop, money, or the great city of New York, where so much of the music has its roots, it’s a must-read. Plus, Zack explains why Diddy, Dre, and Jay remind him of the Teenage Mutant Ninja Turtles and how you can apply their business styles to your own life and work.