In this episode of the Motorcar Marketing Podcast I talk with Steven Lang about when you should get your car dealer license and how to do it once you’ve decided it’s the right career move for you. The podcast is available in iTunes, YouTube, St

MM Podcast Episode 022: Financing More Cars Through Leases With Scot Hall

Nov 17th, 2014 16m 25s

In this episode of the Motorcar Marketing Podcast I talk with Scot Hall from Swap A Lease. We talk about how dealerships can potentially make more money by financing more deals through leasing. The podcast is available in iTunes, YouTube, Stitc

MM Podcast Episode 021: Leadership In An Auto Dealership With Glenn Pasch

Nov 3rd, 2014 18m 27s

In this episode of the Motorcar Marketing Podcast I talk with Glenn Pasch from PCG Digital Marketing. We talk about leadership in car dealerships. And we talk about the various positions at a car dealership and how those employees can improve a

MM Podcast Episode 020: Using Technology To Increase Profit On Used Car Sales With Mike Williams

Oct 20th, 2014 21m 34s

In this episode of the Motorcar Marketing Podcast I talk with Mike Williams from Black Book. We talk specifically about how car dealers can make more money through their used car sales. The podcast is available in iTunes, YouTube, Stitcher (for

MM Podcast Episode 019: Effectively Marketing And Selling Cars To Women With Jody DeVere

Oct 6th, 2014 23m 29s

In this episode of the podcast I talk with Jody DeVere. Jody is an expert at sales and marketing to women. Jody offers a ton of practical advice on how to engage and sell more to women. The podcast is available in iTunes, YouTube, Stitcher (for

MM Podcast Episode 018: Marketing Automation For Car Dealers With Shawn Ryder

Sep 22nd, 2014 21m

In this episode of the Motorcar Marketing Podcast I interview Shawn Ryder from Dealer Engage. Shawn talks about marketing automation. In this day and age, there are a ton of marketing tasks that auto dealers can do to be more effective and free

MM Podcast Episode 017: Getting Your Marketing Message Out Using Storytelling with Arnold Tijerina

Sep 8th, 2014 39m 21s

In this episode of the Motorcar Marketing Podcast I talk with Arnold Tijerina about using storytelling in your marketing. Storytelling is as old as humans and an integral part in how we relate to each other. Using storytelling in your marketing

MM Podcast Episode 016: Saving Money On Credit Card Processing For Auto Dealers with Mike Elliott

Aug 25th, 2014 24m 6s

In this week’s episode of the Motorcar Marketing Podcast I talk with Mike Elliott. Mike works with car dealers helping them process credit cards. He gives some great tips explaining how dealerships can save money on their credit card processing

MM Podcast Episode 015: Live Chat For Auto Dealers with Engage To Sell’s Terry Gibson

Aug 18th, 2014 16m 36s

In this episode of the Motorcar Marketing Podcast I talk with Terry Gibson about Live Chat. Terry works for Engage to Sell, which offers a fully managed live chat app for auto dealer websites. If you haven’t tried to live chat on your website,

MM Podcast Episode 014: Automotive Marketing From The Alpha Dawg with Jim Ziegler

Aug 11th, 2014 26m 35s

In this episode of the Motorcar Marketing Podcast I talk with automotive industry veteran Jim Ziegler. Jim offers up some great tips about what dealerships should be doing with online marketing in today’s fast changing marketing landscape. The

MM Podcast Episode 013: Using Pinterest To Effectively Market Your Cars with Amanda Ryan

Aug 4th, 2014 27m 21s

In this episode of the Motorcar Marketing Podcast I talk with Amanda Ryan from Wikimotive about Pinterest for auto dealers. Amanda gives out some great tips for how auto dealers can use Pinterest to help sell more cars. The podcast is available

MM Podcast Episode 012: SEO and Content Marketing For Auto Dealers with Mark Frost

Jul 28th, 2014 23m 15s

In this episode of the Motorcar Marketing Podcast I talk with Mark Frost from Wikimotive about SEO and content marketing. Mark is in the trenches every day doing SEO and content marketing for car dealers. He offers up some great practical tips

MM Podcast Episode 011: The Past, Present, and Future of Automotive Marketing with Ralph Paglia

Jul 21st, 2014 36m 56s

In this episode of the Motorcar Marketing podcast I talk with automotive marketing thought leader, Ralph Paglia. Ralph has been in the car business for decades. In the interview he talks about some of his first online marketing successes, some

MM Podcast Episode 010: Vanity Phone Numbers and Call Tracking for Auto Dealers with Laura Noonan

Jul 14th, 2014 17m 17s

In this episode of the Motorcar Marketing Podcast I interview Laura Noonan from 800Response. She talks about a variety of telephone services that can significantly improve a car dealers’ advertising ROI and help them generate more sales. The po

MM Podcast Episode 009: Newspaper, Radio, and Television Ads for Car Dealers With Terry Lancaster

Jul 7th, 2014 34m 33s

In this episode of the Motorcar Marketing Podcast I interview auto marketing expert Terry Lancaster. Terry’s company, Instant Events, has been creating the biggest, loudest, most obnoxious car dealer commercials in the history of big, loud obno

MM Podcast Episode 008: Email Marketing For Auto Dealers With Damian Thompson

Jun 30th, 2014 26m 6s

In this episode of the Motorcar Marketing Podcast I talk with email expert Damian Thompson. Damian gives car dealers some great tips about how to effectively utilize email marketing into their sales funnel as well as their post-sale processes.

MM Podcast Episode 007: Local Search Engine Optimization For Car Dealers With Tom Libelt

Jun 25th, 2014 30m 57s

In this episode of the Motorcar Marketing Podcast I interview local SEO expert Tom Libelt. Tom explains some of the key elements for getting your auto dealership website listed highly in the organic search results. The podcast is available in i

MM Podcast Episode 006: Facebook Advertising For Auto Dealers With Daryl Mander

Jun 23rd, 2014 31m 9s

In this episode of the Motorcar Marketing Podcast I talk with Facebook advertising expert Daryl Mander. Daryl explains how Facebook advertising works and gives talks about how car dealers can use it to boost their social media presence, generat

MM Podcast Episode 005: How To Sell Cars Using Search Marketing And Pay-Per-Click With Brock Clauser

Jun 18th, 2014 48m 47s

In this episode of the Motorcar Marketing Podcast I talk with Brock Clauser from Stream Companies. Brock has worked with dozens of car dealers to help them generate leads through pay-per-click and search engine marketing. The podcast is availab

MM Podcast Episode 004: How Auto Dealers Should Use Twitter, Facebook, And YouTube With Rachel Haro

Jun 16th, 2014 32m 43s

In this episode of The Motorcar Marketing Podcast I interview social media marketing expert Rachel Haro. Rachel works with auto dealers to help them sell more cars through the various social media channels. We talk specifically about Twitter, F

MM Podcast Episode 003: Selling More Cars and Running an Efficient Dealership with Dennis Wagner

Jun 11th, 2014 36m 45s

In this episode of The Motorcar Marketing Podcast I talk with Dennis Wagner. Dennis has been in the auto industry for years and has held nearly every job from detailing cars to general manager and everything in between. In the interview he shar

MM Podcast Episode 002: Teaching Salespeople to Respect Customers with Troy Harrison

Jun 5th, 2014 29m 26s

In this episode of The Motorcar Marketing Podcast I talk with the “Sales Navigator” Troy Harrison. Troy has decades of sales and management experience. In the interview he talks about some of the changes he’s seen in professional selling and ho

MM Podcast 001: How Car Dealers Can Maximize Sales From Craig’s List Marketing

May 30th, 2014 23m 48s

In this episode of The Motorcar Marketing Podcast I talk about how auto dealers can maximize their sales through Craig’s List. I talk about all the recent changes that Craig’s List has implemented to the cars for sale by dealer section. The pod

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