How can a brand reshape Aussie culture?

Brenden Hartmann is the GM of iconic Aussie swimwear brand Budgy Smuggler. As Budgy’s first full-time employee, Brenden started his work with owner Adam Linforth as a casual employee working out of Adam’s apartment. Now Budgy has reached international status and aims to be selling a pair every minute by 2024.

In this episode, Jeff and Brenden discuss the importance of acknowledging your achievements as a business owner, the importance of personal branding and how you can work to your strengths and passions. 

Brenden explains how he was eased into the role of GM and how he manages his team. He discusses the importance of water-cooler chat when gauging the mood of his team, and how he ensures his team is working to the best of their abilities. Finally, they chat about the importance of soft skills and leading as an example when managing your staff.

If you’re a lifelong learner, join Jeff Moxham on the first Monday of every second month for a new episode of The Moxham Mindset.

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