Monica Meldrum

Is the founder of healthy food brand Whole Kids. Monica started her business in 2005 on the simple yet powerful belief that kids deserve healthy food and parents need to be able to trust the brands they buy. Today, Whole Kids provides Australias largest range of organic, allergy free health foods for children.

IN THIS EPISODE I TALKED TO MONICA MELDRUM ABOUT:

• her family and her life when she is not working
• her inspiration behind the Whole Kids brand
• the early stages of their product development
• the first Whole Kids product range
• the initial challenges she encountered in her business
• the Whole Kids range today, products and having wins with big companies
• outplaying the big companies with big marketing budgets
• their marketing and partnership strategies
• approaching big supermarkets like Coles and Woolworths with their products
• their market product placement breakdown
• how they currently manage overseas export of Whole Kids products
• the community programs they support
• being the first Australian company to recycle baby pouches
• having fears about running a business
• her superpower and one habit she wishes she’d had
• the biggest challenge she had so far balancing work and family life
• her top TIP for anyone wanting to start their own health product

RESOURCES MENTIONED IN THIS EPISODE:

• Little Athletics
• Whole Kids Small Seeds
• Business As Unusual by Anita Roddic

WHERE TO FIND MONICA:

www.wholekids.com.au

Monica Meldrum on FACEBOOK

Monica Meldrum on LinkedIn

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