KATRINA McCARTER

is an author, speaker as well as founder of her business called Marketing to Mums. Katrina owns the only marketing and research consultancy in Australia that specifically works with companies who market to mums – Australia’s most powerful consumer.

Katrina has been recognised as an expert strategist in the field of selling to mums by Tonight Tonight, The Age and Sydney Morning Herald just to name a few and her proven system is outlined in her book Marketing to Mums: How to sell more to Australia’s most powerful consumer.

IN THIS EPISODE I TALKED TO MUMPRENEUR KATRINA ABOUT:

• her family and previous career
• importance of sleep and changing her work habits
• her first business Bubble and how she raised money to fund it
• her decision to sell her first business to focus fully on her next one
• her passion for entrepreneurship
• her decision to start – Marketing to Mums
• the lack of research (not just ) in Australia to understand mums as a consumer
• what prompted her to start the research and run a survey through which she received over 1,800 responses
• the key findings from this survey about AU mums social media habits and how they want to be communicated with
• finding of what was the number one influence for mums to buy and what they buy
• the biggest mistakes that businesses are doing when marketing their products to mums
• which social media platform mums are spending the most of their time
• Facebook and why every business should be actively utilising this platform
• growing opportunities for businesses to advertise on podcasts as mums are actively listening
• sharing your story and why mums want to understand it
• her book and what it’s about
• her number one tip for any business targeting mums
• her exciting plans for the future

WHERE TO FIND KATRINA McCARTER:

www.marketingtomums.com.au Katrina McCarter on FACEBOOK

The post 124. Marketing to mums, Australia’s most powerful consumer appeared first on The Mumpreneur Show.