MARLIES HOBBS

After the birth of Marlies and Jai’s first son, Troy, who suffered from severe reflux caused by a dairy intolerance, Marlies discovered it was the same intolerance that had caused her adult acne and digestive problems. Adopting the Paleo lifestyle not only resolved Marlies’ skin and digestion, she lost weight, slept better and felt fit, healthy and alive. It was this discovery that fuelled her endless passion for sharing the Paleo lifestyle.   Formerly a planning and environment lawyer, Marlies Hobbs decided to pursue her dreams and left her career in law, risking everything to open the first Paleo Café in Cairns in October 2012. With an explosive response and demand for more Paleo Cafés, Marlies quickly established the business as a franchise and in 2014, accepted an offer to sell the flagship Cairns café to focus her energy on spreading the Paleo message in Paleo Café HQ.   As well as being a mother to two beautiful boys, Troy and Zac, she has the thriving family business and a successful cookbook to her name.

Today, Marlies plays a large role in the strategic direction and growth of the Paleo Café brand, as well as finalising menus and offering legal support. Her passion for Paleo living is infectious and she has big dreams of showing people there are alternative ways to live and to inspire them to find the right work/life balance.

IN THIS EPISODE I TALKED TO MARLIES ABOUT:

• her family and lifestyle living in Cairns
• discovering the Paleo lifestyle and the positive impact it had on her life
• the journey into motherhood and how it integrated with her newly created business Paleo Cafe
• the difference between Paleo and whole foods
• the Paleo Cafe and food is prepared
• turning the Paleo Cafe into a franchise, the decisions made to make it happen
• the mistakes and challenges during the transition process and starting a franchise without previous experience
• importance of having the right team on board
• 1 TOP challenge and learning from it
• aligning products with your philosophy
• the franchising  model – the truth and misconceptions around it
• the consistency in products offered throughout the franchise model
• publishing the book The Paleo Cafe Lifestyle & Cookbook, inspiration behind it and becoming a best seller
• the typical day and how she is balancing the work and family
• her TOP TIP for anyone wanting to start their own business

[ctt title=”You have to be prepared to move adapt change and work hard to ensure you and your business are meeting customers expectations and moving with the times” tweet=”You have to be prepared to move adapt change and work hard to ensure you and your business are meeting customers expectations and moving with the times – Marlies Hobbs” coverup=”af89U”]

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Book – The Paleo Café Lifestyle & Cookbook
• Audio books 
• Book – The Secret by Rhonda Byrne
• Book –The Power (The Secret) by Rhonda Byrne
• Book – The Magic (The Secret) by Rhonda Byrne
• Book – The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All by Janine Allis
• Book – The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

WHERE TO FIND MARLIES HOBBS:

www.paleo-cafe.com.au

Marlies Hobbs on FACEBOOK

Marlies Hobbs on LinkedIn

[ctt title=”Nothing is ever certain and things are continually changing – Marlies Hobbs” tweet=”Nothing is ever certain and things are continually changing – Marlies Hobbs” coverup=”V7u5D”]

 

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