One of the fastest-growing Muslim organisations in recent times is the charity PennyAppeal. 

In a very short space of time, they've come up out of nowhere, had massive growth and have become a household name in the Muslim charity sector, creating a very strong brand and identity whilst doing so.   

I just had to sit down with PennyAppeal's CEO Aamer Naeem and ask them the secret behind their success in the latest episode of the Muslim CEO Show!  

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