Influence and branding - it's no secret that influencers are a huge part of brand culture. But what happens when the influencer becomes the brand? What is enough to give you influence and real credibility? Is it being really good at what you do or is it likeability?

In this episode we speak with Sarah Mariano, Creator of Performance Stretch Therapy. Sarah has used social media, Instagram & Pinterest in particular, to build her business and influence in the stretch therapy community.