When I’m mad, I really love to clean... but you know what makes me mad? Cleaning products filled with harmful toxins! The amount of chemicals in conventional products is crazy and, honestly, quite scary!

A year ago, I put my foot down and said, “No more!” Then I found Puracy and, well, let’s just say I’m not getting mad nearly as often anymore. I think Puracy is one of the best companies on the market, in terms of quality, price point, and give back, so I’m pumped to share this conversation with co-founder Sean Busch with all of you today!

Today on The Platform...

• How Sean got involved with a non-toxic cleaning startup
• How Puracy decides what ingredients to use & what ingredients to exclude
• Why Puracy creates unique fragrance combinations for their products
• Creating transparency around your brand
• Puracy’s remarkable amount of give back and community outreach
• Developing a give back mindset
• Why Puracy decided to create simple packaging that highlights local artists
• Staying a private company
• Embracing ecommerce
• Doing R&D for the current + upcoming Puracy product line
• Fighting for more regulation

To learn more, visit: http://thisistheplatform.com/podcast

Resources:

• Shop Puracy: Puracy.com
• Instagram: @puracy
• Facebook: facebook.com/puracy
• Twitter: @puracypuracy

The Platform is produced by Podcast Masters