It’s our first episode of the new year. Our #1 goal for 2023 is to make growth stress-free.  No more late night freak-outs or tense meetings about hitting revenue numbers. 

We’ll review four initiatives that set you up for success: Education, Copywriting, Email Marketing and Customer Acquisition.  They all work together to give savvy brands an enormous edge. We’ll cover how education sets you up for elite performance, why copywriting is the secret sauce to better results and how to balance getting new audiences in with keeping your current customers on cloud nine. Also included, is a 3-step email marketing action plan on what to prioritize – Hint: it’s the items that we’ve seen from our clients drive revenue the most. 

Image credit: Photo by Hadija Saidi on Unsplash

Highlights:

(02:40) Education in Digital Marketing and Ecommerce

(04:19) Why marketers need to be open to education 

(07:36) How to get better at email marketing

(10:22) Demystifying copywriting and why it’s the secret sauce to improve performance. 

(15:53) ChatGPT and AI-writing assistants

(17:17) The Power of Email Marketing

(18:43) 3 initiatives that will move the needle on email marketing. Which ones to prioritize?

(24:27) What’s the right amount of customer acquisition?

Links mentioned + guest website, and social accounts links and handle:

Klaviyo Academy 

Dan Nelken Creative

Postscript

Ben Settle

ChatGPT: Optimizing Language Models for Dialogue

Needle Movement Episode 27: Dan Demsky

Needle Movement Episode 54: Chase Clymer

Ask Stephen a question about this episode:

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