An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.

Make sure to stay tuned and don’t miss out on this episode!

Highlights:

(02:30) BFCM and the Holiday Season

(03:54) The Idea of Learning, Unlearning and Re-learning

(08:21) The Reason for SMS

(10:50) Gorgias Chat: What’s in it?

(14:20) What are the skills necessary for an email marketing team?

(18:06) Why you need to prepare for email automation for the holiday season

(21:52) The Holiday Calendar: What you need to know and things you should do

(35:12)  Few different flavors of messages that work with buyers and subscribers

Links:

LinkedIn: Stephen Carl - Founder - Needle Movement | LinkedIn

Website: About Needle Movement

Mentioned:

https://www.gorgias.com/

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