Welcome to The Net Zero Life Season 4, I’m Nathan Zvi. The question driving us this season is “How Do We Measure Impact?”

Our guests are climate leaders from all over the private sector. Their expertise intersects with a host of different climate challenges, and each of them need to be measured. Our guests are founders, authors, CEOs, board members, and writers. They represent climate science, journalism, consumer goods, water tech, climate tech, and venture capital.

Together, we discuss this theme along with their climate origin stories, first principles of their work, and, of course, how their organizations are building a net zero future. 

In every episode we start with their why? Like Brian Trudel. How does a lifelong energy analyst become the co-founder of a net-zero focused incubator?

Trudel: "It dawned on me the oil and gas sector has a problem … you basically have an existential threat on your hands.”

We also cover the first principles of technical and non-technical topics, such as how to finance a critical, but as-of-yet unproven, circular economy solution at scale.

Jennifer Holmgren: "I think there's this—ridiculous frankly—fight between the people who think that the unicorns will magically appear, and the world will bend the carbon curve. And the people who say, 'I just got to take a step, help me take one step. That will give me a reduction. Then I'll take another step and then I'll take another step and eventually we'll solve this problem.'"

This is the question animating Jennifer Holmgren when she and her company LanzaTech recycle CO2 by making clothes and shoes with Zara and On.

Every guest, and the organizations they come from, define impact differently, and how they measure that impact differs as well. 

And while your actions and how you measure their impact may differ from what our guests or society believe is best, these ten episodes in season four will help you consider your role in bringing about a net zero future. 

Hal Harvey: “Guilt might work well for the Catholic Church, but not right set of solutions for solving climate change.”

And maybe, just maybe, help you make a small change that benefits the world.

The first episode comes out next Tuesday, if you can’t wait until then, check out the interviews from our incredible guests from seasons 1-3. 

I’m Nathan Zvi, and this is the net zero life. I’ll talk to you next week.

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