They've been working on this forever. They have the idea worked out in their heads and on paper. But when they actually try to vocalize their message, when it's time to explain it and get ready to sell it to customers, it's a "disaster." They realize their message just isn't quite there yet. The biggest hangup? The dang UVP. John and Ete plod through the process of message clarity and refinement. Again. It's extremely frustrating, but they won't have the marketing success they want without it. Hear all about it in this episode of The New Startup: Building Mister Bermuda.

In this episode:

• 5 hours later: rehashing and refining your message. It's worth it, even when you hate it.
• Ever the problem: finding the UVP
• A filming disaster: 6 months of work and the message isn't right
• Grinding it out: a necessary process
• Getting metaphorically violent with your UVP: tearing it apart, throwing it against the wall, ripping it to shreds
• Are we just talking? Are we just making up crap?
• Sending the right message to the right people

Check us out at misterbermuda.com.