It's been a weeks-long, non-stop grind for Ete and John, and in all honesty, it's been wearing them down.  A new phase will begin when the soft launch drops next week, so the end of this part of Mister Bermuda's creation is in sight. The website and social media campaign are ready to go. Social media ads will be slowly rolled out. All their dedicated, hard work over the last many months is about to be tested. Will it be a success? Will it be a let down? We're just waiting to see in this episode of The New Startup: Building Mister Bermuda?

In this episode: 

• Ete's exhausted
• The soft launch
• Version 2.0 is up
• Social media built
• Turning on ads, tracking, going slow
• Equipment? Not quite ready

Check us out at misterbermuda.com.