When expecting really great results overnight, it's impossible not to be disappointed. You know this. We all know this. But you can't help hoping for and anticipating unheard of sales after a ridiculously short amount of time. It's a pretty human thing to wish, and wish hard. However, you need to check that impulse. Optimism is great, but when putting together your projections, keep it real. Mister Bermuda is not selling like Ete had hoped. Maybe he hoped for too much. See what's happening with the brand new company's sales in this episode of The New Startup: Building Mr. Bermuda.

In this episode:

• A dose of reality
• The pressure of unrealistic expectations
• Closing problems
• Bugs left and right
• Trust the process. Trust the plan.
• Don't obsess
• Give it time to sink in before making changes
• Putting it all together: website, social, micro influencers, postcards, videos
• Even when you need a win, no problem clients. No exceptions.

Check us out at misterbermuda.com.