We're just rolling right along, crankin' out a brand new company. Mister Bermuda is shaping up from nothing to...something. Not a full-on business yet, but we're well on our way. In this episode Ete dives into some stuff that he's learned at least a couple times over from past business ventures (if only he had a playbook handy!). He'll talk you through some critical concerns, not the things starry-eyed entrepreneurs are necessarily excited about, but very important details that could make or break you as far as sales and marketing go. Do not skip this stuff! And do not skip this episode of The New Startup: Building Mister Bermuda.

In this episode:

• The Playbook is worth the time and energy, and yes, even the tedium.
• What do customers want? What do they hate? How do you find out?
• How to learn the easy way: from competitors.
• What makes a good company website?
• The scary tech stuff: SEO, analytics, website design (if you're not into it, don't worry, you can get a guy/girl).
• How has Ete applied this all to Mister Bermuda?