Lots of things go viral on the internet: dumb memes, cat videos, one-pan meals, and celebrity gossip. Why not kindness? That’s the delightful question Chris Anderson, the head of TED, asks in his new book, “Infectious Generosity: The Ultimate Idea Worth Spreading.” He joins Rufus to talk about what he’s learned running the world’s most famous conference, why we’re hardwired to give back, and the small actions we can all take to be a little more generous.

Host: Rufus GriscomGuest: Chris Anderson*THE NEXT BIG IDEA CLUB*We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com