We begin the episode by going a little bit into Sebastian’s background. He takes us through his background and how he has pivoted from real estate to importing wood from Argentina to making baseball bats to the marketing world. It’s such a cool story to listen to as he went one pivot led to the next.

Right now, Sebastian specializes in helping global brands come to the US and penetrate the market. Working with influencers who have a big influence in a certain location is one way to penetrate a new market. Cultural brand adaptation is one other thing to take care of. What is popular in one market may not be popular in the other.

We also talk about how the events industry will pivot with the disruption brought by COVID. We expect to see a lot of innovation in this space. We have already seen events being held across different venues but connected via conference and also drive in events. 

Tune in to this episode to hear more stories of how international have pivoted and penetrated the US market

Key Takeaways

• Pivoting from real estate to baseball bats to the marketing world (02:48)
• How to penetrate a new market by working with local influencers (11:34)
• Mass scaling creative content by working with many micro-influencers (13:31)
• The difference between influencer marketing and digital advertising (19:19)
• How the special events industry will pivot with COVID affecting their strategy (20:34)
• Drive-in events gaining traction (24:12)
• Advantages, disadvantages, and potential of international brands coming to the US market (26:15)
• Scaling good by conscious capitalism (30:09)

Additional Resources 

• Be sure to download Fiesta for your next live event at https://fiesta.app or in your phones app store
• Sebastian Naum's website: https://sebastiannaum.com/