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On today's Podcast, Gary Schneeberger joins us.  Gary’s three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications.

As founder and president of ROAR, Schneeberger draws on his executive experience and executional acumen in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard. The ROAR team has earned clients coverage in hundreds of local and regional news outlets, plus national platforms from The New York Times to USA Today, Time to Sports Illustrated, NPR to the BBC and every major broadcast and cable TV network in your channel lineup.

He has advised Hollywood studios (Universal, Warner Bros., 20th Century Fox), television networks (USA, History, The CW), global ministries (Focus on the Family) and publishing houses (Simon & Schuster). He has counseled and created communications platforms for authors, experts, speakers, coaches and consultants of every conceivable stripe, from some of the biggest names in movies and TV to true mom-and-pop shops.

He has an extensive track record as a spokesperson, appearing on the CBS Evening News, CNN This Morning, NPR and HLN, among dozens of others. He currently co-hosts the podcast Beyond the Crucible, which features interviews with a broad spectrum of guests who have endured devastating failures and setbacks and emerged to live lives of significance.

Schneeberger is the author of the best-seller BITE THE DOG: Build a PR Strategy to Make News That Matters (Niche Pressworks, 2018), a guidebook to the effective practice of public relations. It has been hailed by critics as “helpful and hilarious” and revealing “a brilliant mind, heart and passion for excellence.” Colleagues have recommended it as “smart, clear, cogent, actionable and always thoroughly entertaining.” BookAuthority has rated it the No. 1 Best PR Book for Beginners.

He also spent more than 15 years as an award-winning reporter and editor for newspapers coast-to-coast, including the Los Angeles Times.

Link to Gary's book on Amazon: https://www.amazon.com/Bite-Dog-Build-Strategy-Matters-ebook/dp/B079V673SR/

Gary's website: http://weroar.la/

Always looking for guests….find us on Buzzsprout, Apple Podcasts and a host of others.

Want to find me…..@steve_kee on Twitter and Instagram or email me at Stephen.e.kee@gmail.com.