What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.

Episode #9 is all about "traction", a.k.a. proof that customers care about the product or service you described a few slides earlier.

Read the book at lunarmobiscuit.com/the-next-step/pitchPost your questions to www.quora.com/profile/Luni-LibesSee the results of The Next Step at youtube.com/fledgellcMore advice at lunarmobiscuit.com/blog

Music by Kevin MacLeod - incompetech.com