How Dentists Can Add $100K with Aligners (Step-by-Step Revenue Machine) with Dr. Ingrid Murra
How Dentists Can Add $100K with Aligners (Step-by-Step Revenue Machine) with Dr. Ingrid Murra
How Dentists Can Add $100K with Aligners (Step-by-Step Revenue Machine) with Dr. Ingrid Murra
What happens when a specialist realizes the system they trained for is fundamentally broken?
In this episode, Chris sits down with Dr. Ingrid Murra, a clinical orthodontist who walked away from traditional practice to build something entirely different.
They dive into the reality most dentists don’t talk about—the operational breakdowns, lack of infrastructure, and system failures that prevent great clinicians from delivering great care.
Ingrid shares the two defining moments that made her leave clinical orthodontics, why being “great clinically” isn’t enough, and how she’s now rebuilding the model from the ground up with an AI-driven platform connecting orthodontists and general dentists.
If you’ve ever felt like your practice is working against you instead of for you… this conversation will hit.
🔑 What You’ll Learn:
- Why clinical skill alone won’t guarantee success in dentistry
- The hidden systems that make or break patient outcomes
- What most practices are missing when it comes to orthodontics
- How AI is actually being used (beyond the hype) in dental workflows
- The biggest challenge in getting dentists to adopt new systems
- Why trust in dentistry starts with the founder—not the product
- The surprising mindset shift about capitalism in healthcare
- How dentistry can shift from reactive → preventive care
💡 Key Takeaway:
Most dental practices aren’t failing because of marketing or clinical ability…
They’re struggling because the systems behind the care are broken.
Fix the infrastructure—and everything else scales.
👤 About the Guest:
Dr. Ingrid Murra is a clinical orthodontist and the founder of TwoFront, the first AI-driven digital orthodontic platform connecting specialists with general dentists.
After leaving traditional practice, she built TwoFront to solve the operational and clinical gaps that prevent dentists from delivering high-quality orthodontic care.
Today, the platform supports 200+ practices across 24 states.
🔗 Connect with Ingrid Murra
🌐 Website
https://www.mytwofront.com/
💼 LinkedIn (Personal)
https://www.linkedin.com/in/ingrid-murra-a814b548/
https://www.instagram.com/dr.ingie
https://www.facebook.com/ingrid.murra.50
🦷 About Two Front
🌐 Company Website
https://www.mytwofront.com/
💼 Company LinkedIn
https://www.linkedin.com/company/twofront
https://www.instagram.com/mytwofront
▶️ YouTube
https://www.youtube.com/@twofront6742
🐦 Twitter/X
https://x.com/mytwofront
Connect With Us
_________________________________________________________________________
Join Our Facebook Group!
https://www.facebook.com/groups/nobsdentalgrowth
Check us out!
https://kickstartdental.com/get-in-touch/
Follow us for daily tips, tricks and growth hacks for YOUR practice!
https://www.instagram.com/kickstartdental/
https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________
Want to work with KickStart Dental to GROW your dental practice?
Contact: chris@kickstartdental.com
Episode ideas? Guest Inquiries?
Contact: jennifer@kickstartdental.com _________________________________________________________________________
_________________________________________________________________________
Join Our Facebook Group!
https://www.facebook.com/groups/nobsdentalgrowth
Check us out!
https://kickstartdental.com/
Follow us for daily tips, tricks and growth hacks for YOUR practice!
https://www.instagram.com/kickstartdental/
https://www.linkedin.com/company/kicsktart-dental-marketing
_________________________________________________________________________
Want to work with KickStart Dental to GROW your dental practice?
Contact
Chris@kickstartdental.com
Episode ideas? Guest Inquiries?
Contact
jennifer@kickstartdental.com
From The Podcast
The No BS Dental Growth Podcast
Welcome to The NO BS Dental Growth Podcast – the ultimate resource for dental professionals who want straight talk about growing and managing a thriving dental practice. If you’re tired of fluffy advice and industry buzzwords, this podcast delivers actionable insights, proven strategies, and candid discussions to help you navigate the business side of dentistry. Hosted by Chris Pistorius, a seasoned dental marketing and business expert with over 20 years of experience helping practices grow, this podcast goes beyond marketing. We dive into the essential topics that matter most to dental professionals, including: Practice Management: Strategies to streamline operations, improve patient retention, and build a high-performing team.Growth Tactics: Proven methods to attract new patients, boost profitability, and expand your practice sustainably.Technology & Trends: How to leverage tools like AI, automation, and innovative patient care systems to stay ahead in a competitive market.Leadership & Culture: Practical advice on fostering a positive workplace culture, motivating your team, and positioning yourself as a leader in your community.Challenges & Real Solutions: Honest conversations about the struggles dentists face, from insurance headaches to staffing challenges—and how to overcome them. Whether you’re an established dentist looking to take your practice to the next level, a new practice owner trying to make sense of the business side of things, or an industry insider wanting a fresh perspective, this podcast is for you. Each week, Chris is joined by industry leaders, practice owners, and expert guests who share their real-world experiences and insights. With a no-nonsense approach and a focus on delivering real value, every episode is packed with practical tips and strategies you can implement right away. Why listen? Because dental school taught you how to be an excellent clinician—but not how to run a business. That’s where we come in. This podcast bridges the gap between your clinical expertise and the business acumen you need to grow and scale your practice without the stress. No fluff. No hype. Just real talk about what it takes to build a successful dental practice. Join the Conversation Subscribe now to The NO BS Dental Growth Podcast and start taking control of your practice’s future. New episodes drop weekly—don’t miss out on the knowledge and inspiration you need to succeed. ______________________________________________________________________ Join Our Facebook Group! https://www.facebook.com/groups/nobsdentalgrowth Check us out! https://kickstartdental.com/ Follow us for daily tips, tricks and growth hacks for YOUR practice! https://www.instagram.com/kickstartdental/ ______________________________________________________________________ Want to work with KickStart Dental to GROW your dental practice? Contact Chris@kickstartdental.com Episode ideas? Guest Inquiries? Contact jennifer@kickstartdental.comJoin Podchaser to...
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