Welcome to episode 005 of The Dental Marketing Podcast. Today, I will talk about something I'm asked a lot, and that's about organic social media posting.

Listen and discover some organic social media posting strategies you can use in your dental practice.

Here’s just a taste of what we talked about today:

WHAT IS ORGANIC SOCIAL POSTING?

Organic posting is when you are not buying ads or boosting posts but you are just posting on your page like Facebook, Instagram, or any social media platforms.

IS ORGANIC POSTING WORTH IT?

Yes, it is worth it. And the reason why is that "Content is King" in today's marketing realm.

At the moment, maybe you are not getting shares, likes, or views, but it keeps you in touch with your current patients. When you do organic posting, typically, the people that are going to see it are the ones who like or follow your page, depending on the social platform that you're on. You must ensure that you are posting relevant things to your ideal patient.

Other Topics We Covered on the Show:

• What are the things you should post on your social media platforms?
• The next question is, when should you post?
• Then, who within your office should be given the task to post?
• Also, where should you post?
• What type of content should you post?
• Lastly, how often should you post?

Recommended Tools:

Chris mentioned the following tools on the show.

• HootSuite
• SocialPilot