Welcome to season two episode 34 of the North American Weed Tour Podcast with Jigar Patel of NorCal Cannabis Company.

Jigar Patel is the co-founder and co-CEO of NorCal Cannabis Company, a vertically integrated cannabis company with operations in the world’s largest cannabis market. He's been involved with the plant for over 20 years. Today we talk about the evolution of the California cannabis market, what makes Northern California so special, and more.