🎙️ EPISODE 11: The Value of Rural Enterprise

In our final episode of The NUBS Of It, your host, Ashleigh King, speaks with Professor Matthew Gorton, a Newcastle University Business School researcher and Dr Ian Merrell about the value of the rural enterprise profession.

Matt Gorton is a Professor in Marketing and shares his background and research interests in agri-food markets and the rural economy. Listen as he outlines and discusses the food supply chain, the relationship between marketing and agriculture and the future for small-scale farms from a sustainability and economic standpoint.

Dr Ian Merrell talks about his background and how growing up in a small village led him in the direction of academia. You’ll hear as he talks about the role of the rural economy, the role of rural enterprise hubs and the benefits of rural development.

You’ll discover:
💡 what agribusiness means and how the two industries link together
💡 adaptations to reduce carbon footprint and shifting to more sustainable and healthy alternatives
💡 tips on how to learn more about the consumer journey and where our food comes from
💡 what rural hubs are and why they were developed
💡 the effects innovation would have on rural communities

Show notes:
🌱 View Matt's staff profile: https://bit.ly/3369kwk
🌱 Connect with Matt on LinkedIn: https://bit.ly/3mXrN5H
🌱 Strength2Food MOOC: https://bit.ly/3JF4dEm
🌱 View Ian's staff profile: https://bit.ly/3t0bg4K
🌱 Connect with Ian on LinkedIn: https://bit.ly/3pU5M9y
🌱 Find out more about the National Innovation Centre for Rural Enterprise (NICRE): https://bit.ly/336GpIR
🌱 Follow NICRE on Twitter: https://bit.ly/3pXDNGg

This podcast has been made possible with production by TL Multimedia (tlmultimedia.co.uk) and photography by Blindsee Photo (blindseephoto.co.uk).

View the full episode transcript: https://me-qr.com/f/NUBS-of-it-ep-11