In this day and age, increasing your website’s visibility is crucial to bringing in traffic, raising awareness of your offerings, and converting visitors into customers. But getting your website to appear in relevant searches is impossible without at least a general understanding of the fundamentals of SEO (search engine optimization).

The good news is you’re about to get a crash course!

In this episode of The Obsessed Marketer, Joel and Holland talk with Maddy Osman, founder of The Blogsmith and author of Writing for Humans and Robots: The New Rules of Content Style (available July 18, 2022). As an SEO expert, Maddy is well versed in the various factors that come into play. And today, she’s offering some basic SEO tips that small business owners can use to start ranking.

Resources:

Free Keyword Research Tools: https://www.searchenginejournal.com/keyword-research/free-tools/

"Writing for Humans and Robots" Book: 

With testimonials from Andy Crestodina, Kaliegh Moore, Ryan Robinson and other industry greats, you won’t want to miss the chance to up your content game with “Writing for Humans and Robots.”Get your copy—available now: https://www.amazon.com/dp/B09X4NJ9H8

The Blogsmith Website: https://www.theblogsmith.com

Find Maddy Osman: https://twitter.com/maddyosman

Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.

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Visit the Viral Solutions blog for more information about SEO: https://viralsolutions.net/tag/seo/