Jonathan Goodman
The Obvious ChoiceEpisodes
Episodes of The Obvious Choice
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Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your nose. As far as what to say...well, it's not as complicated or as scary as you think. Your 7-step
You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn't have to be one or the other. You can have both. Luring in the lurkers The onboarding process that s
The Universe has a knack for throwing a monkey wrench into even the best-laid plans. It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty. How not
There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads. Why clients don't care like you think they do if you assign a differ
No matter the size of your online following, you don't want to sleep on in-person networking. When done right, it can have a much faster and larger impact on gaining clients than social media. Use social media not as a discovery mechanism but
Have you ever had someone ask you what you do, only to stumble over your words? Communicate what you do in a way that creates interest and leaves you stumble-free. Pretend like you're a screenwriter and finding the story Defining your champagn
Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business. With the right systems, the right people, and the right tech, you can grow your business far bigger than yo
Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down. Changing your growth tempo might help. The 8-4 rule Avoiding burnout and bore-out Is it possible
When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches. You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think. Engineeri
Turning your Instagram into a money making machine is possible - you just need to build a good system. The three types of posts you need and the ultimate goal of your content How to use your already built content to create your ethical bribes
When you and your ideal clients geek out about the same thing, it's a lot easier to find, connect, and convert them into paying clients. It's even better when you can create a space for you to collectively geek out. Planting your geek flat so
Putting on a charity event can feel good, do good, and be good for business. Choose a charity that makes the biggest impact How to get your community to rally behind and promote the event How to follow up with attendees after the event and mak
You learn the most when you leave your normal environment. In case you haven't been able to do that recently, Jonathan has brought you some stories from his recent trip to Oaxaca, Mexico to help inspire your marketing, sales, and life. Three p
You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make the quantum leap to much, much more. Defining the pillars of your coaching so you know which expe
It's easier than ever to start a business. It's great, because it creates an even playing field. On the other hand, it can muddy the waters and make it hard for you, and potential clients, to know who to trust. How to avoid accidentally creati
There will be a time when something outside your control could derail your business. Learning how to respond and not react will keep your business on track. Two lessons in dealing with outside influences that impact your business How to buy yo
You already feel like you need to prove yourself. Then when you have family telling you your business isn't going to work -- well, now it feels like the gap to prove yourself is 10x bigger. Defining what "proving yourself" actually means Manag
The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think. Investing in social and reputation capital to grow your business with super connectors Three brillian
When you work with people, you'll inevitably run into situations that are stressful to navigate. Have the right policies in place so you know what to do and your clients know what to expect. The policy inspired by a French client who laid the
Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept. When it's applied to a nuanced situation, it can backfire. Why two membership sites meant to generate passiv
By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean the most to you. The great entrepreneurial lie and why you should be Intermittent Tech Fasting Usin
When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it. The three buckets of reasons why clients quit The three main points clients tend to leave (plus a guaranteed way to increase
If your chosen social media platform were to suddenly not be available - would your business survive? It's good to have an off-ramp for your followers long before you need it. How to dig the well before you're thirsty Why a free PDF gets more
You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen. So, how do you get word of mouth to happen? Two reasons why word of mouth is more effective than ads How Kit
The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how gift cards are (usually) terrible motivators. How one gym made millions in referrals by abidin
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