In this episode, I talk to Denise Mazzola who is an experienced dog trainer and behavior specialist who runs her own business, Everything Dog, in New Hampshire. In 2020 she began to leverage digital technology, including Zoom calls and Facebook groups, to increase her reach. 

By joining Brandon Lucero's messaging course and working with Laura Neisner, Denise was able to successfully launch a webinar in October 2018, which had four registrations. Her latest webinar, held in October 2020, saw 2006 registrations and a 6% conversion rate, with 25 people purchasing the product. 

Denise's key takeaways for success include investing in herself, maintaining an open mindset, increasing the frequency of webinars, sending follow-up emails, and using visual elements to make her offer easier to understand. Overall, Denise advises that taking small, consistent steps toward success is usually more effective than drastic changes.

Key takeaways

• Lessons learned during the launch and how to respond to negative feedback
• The strategies she used for improving product messaging and increasing sales
• How overcoming self-doubt and obstacles leads to success
• The importance of alignment and being true to oneself
• Reflections on failed launches and determination to succeed

Want to connect with Denise?

Website: https://denisemazzola.com
Instagram: https://www.instagram.com/everything_dognh
Facebook: https://www.facebook.com/EverythingDognh

Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.

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