Kevin Hogan - 16 Core Human Desires & Drivers that Shape Behavior. The Online Marketing Show Episode 163

Released Wednesday, 11th June 2014
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Dr. Kevin Hogan is one the worlds leading teachers of influence & persuasion. He says that the difference between the impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.

Kevin Hogan is the author of several best selling books including… The Psychology of Persuasion:How To Persuade Others To Your Way Of Thinking ,The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!, Covert Persuasion: Psychological Tactics and Tricks to Win the Game & The Secret Language of Business: How to Read Anyone in 3 Seconds or Less

In this interview I ask Kevin all about how we can understand what motivates other people & how to influence them accordingly. You will learn cutting-edge skills in this interview that will change the way you communicate forever, including…

* How you can persuade people based on what drives them as an individual

* How to read people really quickly (You can almost read their mind meaning you know how they might respond in any given situation)

* The 16 core human drivers & desires that shape all human behavior

* How to subtly influence people using a technique called “Covert hypnosis”

* Exactly how to persuade or sell in a face to face situation, on the phone & in print

* How to tell what someone is really thinking by watching their body language

* How to persuade others by using our non-verbal communication like body language or tone of voice

* Why your appearance is essential to persuading others

* An easy method to build instant liking & rapport

* Why you should be using metaphors & stories for influence

* A technique to stop getting resistance from other people

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Episode Details

38m 46s

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