Can 1st Party Data Save Digital Advertising?
Released Wednesday, 20th September 2023
Good episode? Give it some love!
Can 1st Party Data Save Digital Advertising?
Can 1st Party Data Save Digital Advertising?
Wednesday, 20th September 2023
Good episode? Give it some love!
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With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?
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The Overthinkers
From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.Join Podchaser to...
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