I go over how we launched our brand new audiobook, why we priced it so low, the upsell sequence, and overall strategy behind it.

I also dive deep into the mindset on what it takes to actually make cold traffic work when you're launching a brand new offer, if you're not prepared with the right mindset, you have no shot of ever making Cold Traffic work.

Want to grab a copy of the audiobook? Go to https://mikebuontempo.com/audiobook