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National Peanut Board
The Peanut PodcastEpisodes
National Peanut Board
The Peanut Podcast
A monthly Education podcast
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Episodes of The Peanut Podcast
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We’re a quarter of the way through 2024 and exciting things in marketing are already happening. At NPB, we’re launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also state groups are
As unique as each crop year, every peanut grower has a noteworthy story to tell about their journey to farming and agriculture. Back by popular demand, we’re sharing a second round of our How I Got Here series. In this episode, we hear from Flo
The National Peanut Board is in new yet familiar leadership hands. Former senior vice president and chief marketing officer Ryan Lepicier is the new president and CEO of the National Peanut Board as of January 1, 2024. In this episode, Lepicier
In 2012, the National Peanut Board hired Bob Parker to become the Board’s second president and CEO. Parker grew up on a peanut farm, worked for Golden Peanut Company and had close to 40 years of experience. While some may have initially been he
Episode 23 of the Peanut Podcast will be released on Tuesday, December 12. This episode is all about celebrating NPB’s success under Bob Parker’s leadership and setting the course for the future of NPB after his retirement at the end of the yea
Mexico is known for its rich cultural heritage, vibrant traditions and delicious cuisine. The country has also recently established itself as the top export market for U.S. peanuts. In this episode, we explore the work the American Peanut Counc
Peanut production in the US is skyrocketing. Ten years ago, US peanut farmers produced a two-million-ton crop. Today it’s three million. In ten more years, it will likely be four million. Putting future peanut crops to good use will take innova
Whether today’s farmers come from a multi-generational line of growers or they're the first generation to be called to agriculture, those paths are filled with twists and turns, challenges, redemption and kindness. In this episode, we’re sharin
Description: PB&Js have been a school lunch staple for generations—and at most schools they still are. The star ingredient, peanut butter, is nutritious, affordable, shelf stable and tasty. But food allergy concerns are a barrier to schools usi
Farmers put their livelihoods on the line with each crop they plant, tend to and harvest. Now imagine 40% of that crop going into the trash instead of feeding hungry people. That’s the unfortunate situation we’re in with food waste in the US.
With the few months of 2023 behind us, it’s time to look into what’s working and what’s on the horizon in marketing. Are Gen Z and millennials still the darlings of marketing? How are brands and organizations reaching them, and what can the pea
It’s a hot time for health. For the first time in almost 30 years, the FDA is planning to update its definition of healthy. In the nutrition community, there’s a movement to consider more factors, like age, lifestyle and culture, when recommen
Peanut oil may be best known as the oil of choice for frying that delicious Thanksgiving turkey or the classic Chick-fil-A sandwich. But changes in the marketplace, climate and economy are leading industry stakeholders to explore the possibili
George Washington Carver is known as the father of the peanut industry. He brought a new understanding of sustainable agriculture to the Southern U.S. to help farmers support their families and have a better life. In this episode, we go beyond
Show Notes: For resources mentioned in the show: · AgriSafe Resource Page · National Suicide Prevention Lifeline For more resources on mental health:· MentalHealth.gov · Suicide Prevention Resource Center· National
Show Notes: To learn more about Virginia Carolinas Peanut Promotions, click here. For more info on peanuts during the holidays: The Ultimate Halloween Guide for Peanut & PB Lovers Peanut Butter Lover’s Guide to the Holidays 5 Gifts for Peanu
Show Notes: To learn more about the organizations mentioned on today’s podcast: · Project Peanut Butter· Peanut Butter for the Hungry· Peanut Proud · Edesia To learn more about peanuts humanitarian relief and aid: ·
Most of us know the basics of how peanuts grow—and that there’s no such thing as a peanut tree! But unless you’ve been able to spend a good amount of time with peanut growers across the U.S., you may not know much about the different challenges
Innovation lights the fire for change and growth, and the peanut industry is ablaze! Today we highlight a few movers and shakers in the industry including a young farmer who’s growing organic peanuts and trying his hand at hemp; a Southwestern
Everyone has their favorite food they like to pick up at the grocery store or order at a restaurant. There’s a lot to be said for the benefits of “the usual.” But for the food industry to stay primed for growth, it pays to keep a pulse on trend
Nutritionalist. Food police. Dietician. Registered dietitian nutritionists endure a lot of misunderstandings about their job title and what they do. In this episode, we make it easy to understand the roles RDNs play in our daily lives, includin
Spring is in the air and opening day of baseball is just around the corner. Peanuts and baseball became a pair as early as the 1890s and is still a classic ballpark snack. We’ll highlight the history of peanuts and baseball, how in-shells are r
Just when we were getting settled in with the target of millennials, a new generation has entered the scene—Gen Z! Young people born between 1997-2012 are included in this latest demographic. They are entering the workforce, increasing their bu
Since its inception, NPB has continued to stay on top of up-to-date trends in marketing to put farmer’s money to work. This week, we explore marketing trends for 2022 by talking to NPB senior vice president and chief marketing officer, Ryan Lep
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